E-Commerce: United States

E-Commerce: United States

This report forecasts to 2022 and 2026 US e-commerce retail sales in nominal US dollars for electronic shopping and mail-order houses. Sales are segmented by merchandise line in terms of: apparel and accessories; electronics and appliances; furniture and furnishings; multimedia and software; health, beauty, and drug; recreation goods; food and beverages; office equipment and supplies; other merchandise such as collectibles, hardware, and jewelry; and nonmerchandise receipts such as advertising, commissions, customer support, and shipping and handling. This report also shows e-commerce retail sales segmented by type of establishment as follows: e-shopping and mail-order houses; motor vehicle dealers and parts stores; clothing and accessory stores; food and beverage stores; general hardware stores; recreation goods stores; electronics and appliances stores; and other establishments such as furniture and home furnishings stores, health and personal care stores, and general merchandise stores.

To illustrate historical trends, e-commerce retail sales, total retail sales, and the various segments are provided in annual series from 2011 to 2021.

For the purposes of this report, e-commerce refers to sales arranged over the internet, including mobile (m-commerce). Payment may or may not be made via the internet. This report excludes business-to-business (B2B) sales of new and used merchandise, as well as spending on multimedia streaming services. Electronic activities of the agriculture, construction, and mining sectors, as well as non-merchant wholesalers and parts of the service sector, are also excluded.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). The Freedonia Focus Reports National Online Consumer Survey has a sample size of approximately 1,799, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Code:
454110 Electronic Shopping and Mail-Order Houses

Historical Trends
Key Economic Indicators
Retail Sales
Environmental & Regulatory Factors
Clothing & Accessories
Electronics & Appliances
Furniture & Furnishings
Health, Beauty, & Drug
Recreation Goods
Multimedia & Software
Food & Beverages
Office Equipment & Supplies
Other Merchandise
Nonmerchandise Receipts
Industry Characteristics
Industry Codes
Freedonia Methodology
Figure 1 | Key Trends in US E-Commerce Demand, 2021 - 2026
Figure 2 | US E-Commerce Sales Trends, 2011 - 2021
Figure 3 | US E-Shopping & Mail-Order Houses Sales Trends, 2011 - 2021
Table 1 | Key Indicators for US E-Commerce Demand, 2011 - 2026 (US$ bil)
Table 2 | US Retail Sales by Merchandise Line, 2011 - 2026 (US$ bil)
Figure 4 | US E-Commerce Retail Sales by Establishment, 2011 - 2026 (US$ bil)
Table 3 | US E-Commerce Retail Sales by Establishment, 2011 - 2026 (US$ bil)
Figure 5 | E-Commerce‘s Share of US Retail Sales, 2011 - 2026 (%)
Figure 6 | Survey: Respondents that Purchased Goods & Services Online in the Last 12 Months by Age & Household Income, 2022 (% of US Adults)
Figure 7 | US E-Commerce Retail Sales by Establishment, 2011 - 2026 (%)
Figure 8 | US E-Shopping & Mail-Order Houses Retail Sales by Merchandise Line, 2011 - 2026 (US$ bil)
Table 4 | US E-Shopping & Mail-Order Houses Retail Sales by Merchandise Line, 2011 - 2026 (US$ bil)
Figure 9 | US E-Shopping & Mail-Order Houses Retail Sales by Merchandise Line, 2011 - 2026 (%)
Figure 10 | Survey: Importance of Inspecting Goods Before Purchase by Product, 2022 (% of US Adults)
Figure 11 | Survey: Respondents’ Adoption of Food Preparation Methods Relative to Pre-COVID Trends, 2022 (% of US Adults)
Table 5 | Leading Participants in the US E-Commerce Market by Product
Table 6 | NAICS & SIC Codes Related to E-Commerce

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