Advertising Services: United States

Advertising Services: United States

This report forecasts to 2024 US advertising service industry revenues in nominal US dollars. Total revenues are segmented by establishment type in terms of: advertising agencies; public relations agencies; direct mail advertisers; media buying agencies; display advertisers; media representatives; and other establishment types such as advertising material distribution, product demonstration, display lettering, and welcoming services.

To illustrate historical trends, total revenues and the various segments are provided in annual series from 2009 to 2019.

Excluded from the scope of this report are advertising revenues from establishments that do not provide advertising services as their primary activity, as reported to the US Census Bureau. For example, advertising revenues earned by television networks, newspaper publishers, social media websites, and internet search engine providers are excluded.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
541810 Advertising Agencies
541820 Public Relations Agencies
541830 Media Buying Agencies
541840 Media Representatives
541850 Outdoor Advertising
541860 Direct Mail Advertising
541870 Advertising Material Distribution Services
541890 Other Services Related to Advertising


HIGHLIGHTS
MARKET ENVIRONMENT
Historical Trends
Key Economic Indicators
Advertising Expenditures
Internet Advertising Insights
Regulatory Factors
ESTABLISHMENT TYPE SEGMENTATION & FORECASTS
Advertising Agencies
Public Relations Agencies
Direct Mail Advertisers
Media Buying Agencies
Display Advertisers
Media Representatives
Other Establishments
INDUSTRY STRUCTURE
Industry Characteristics
Market Leaders
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Freedonia Methodology
Resources
LIST OF TABLES & FIGURES
Figure 1 | Key Trends in US Advertising Services Revenue, 2019 - 2024
Figure 2 | US Advertising Services Revenue Trends, 2009 - 2019
Table 1 | Key Indicators for US Advertising Services Revenue, 2009 - 2024 (US$ bil)
Figure 3 | US Advertising Expenditures by Media Type, 2009 - 2019 (US$ bil)
Table 2 | US Advertising Expenditures by Media Type, 2009 - 2019 (US$ bil)
Figure 4 | US Survey: Ad Blocker Use Rates by Respondent Age & Electronic Device, 2020 (%)
Figure 5 | US Advertising Services Revenue by Establishment Type, 2009 - 2024 (US$ bil)
Table 3 | US Advertising Services Demand by Establishment Type, 2009 - 2024 (US$ bil)
Figure 6 | US Advertising Services Revenue by Establishment Type Performance Index, 2009 - 2024 (2009=100)
Figure 7 | US Advertising Services Revenue by Establishment Type, 2009 - 2024 (%)
Figure 8 | US Employer Firm Ad Agency Revenue by Service, 2009 - 2018 (US$ bil)
Table 4 | US Employer Firm Ad Agency Revenue by Service, 2009 - 2018 (US$ mil)
Figure 9 | US Employer Firm PR Agency Revenue by Service, 2009 - 2018 (US$ bil)
Table 5 | US Employer Firm PR Agency Revenue by Service, 2009 - 2018 (US$ mil)
Figure 10 | US Employer Firm PR Agency Revenue by Service, 2009 - 2018 (US$ bil)
Table 6 | US Employer Firm PR Agency Revenue by Service, 2009 - 2018 (US$ mil)
Figure 11 | US Advertising Services Firms, Establishments, & Employment, 2009 - 2019
Figure 12 | US Advertising Services Revenue Concentration, 2002 - 2012 (%)
Figure 13 | US Advertising Services Revenue Concentration by Segment, 2002 - 2012 (%)
Figure 14 | US Advertising Services Firms, Establishments, & Employment, 2009 - 2019
Table 7 | US Advertising Services Firms, Establishments, & Employment, 2009 - 2019
Figure 15 | US Advertising Services Employer Firms Net Profit Margin by Segment, 2008 - 2018 (%)
Table 8 | US Advertising Services Employer Firms Net Profit Margin by Segment, 2008 - 2018 (%)
Table 9 | Leading Participants in the US Advertising Services Industry by Establishment Type
Table 10 | NAICS & SIC Codes Related to Advertising Services

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