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Advertising Services: United States

Advertising Services: United States

This report forecasts to 2022 US advertising service industry revenues in nominal US dollars. Total revenues are segmented by establishment type in terms of: advertising agencies, public relations agencies, direct mail advertisers, media buying agencies, display advertisers, media representatives, and other establishment types.

To illustrate historical trends, total revenues and the various segments are provided in annual series from 2007 to 2017.


HIGHLIGHTS
MARKET ENVIRONMENT
Historical Trends
Key Economic Indicators
Regulatory Factors
Advertising Expenditures
Internet Advertising Overview
ESTABLISHMENT TYPE SEGMENTATION AND FORECASTS
Advertising Agencies
Public Relations Agencies
Direct Mail Advertisers
Media Buying Agencies
Display Advertisers
Media Representatives
Other Types
INDUSTRY STRUCTURE
Industry Characteristics
Market Leaders
ABOUT THIS REPORT
Scope and Method
Sources
Industry Codes
Resources
LIST OF TABLES AND FIGURES
Figure 1 | Key Trends in US Advertising Service Revenues, 2017 - 2022
Figure 2 | US Advertising Service Revenue Trends, 2007 - 2017
Table 1 | Key Indicators for US Advertising Service Revenues, 2007 - 2022 (US$ bil)
Figure 3 | US Advertising Expenditures by Media Type, 2007 - 2022 (US$ bil)
Table 2 | US Advertising Expenditures by Media Type, 2007 - 2022 (US$ bil)
Table 3 | Top US Advertising Spenders by Type
Figure 4 | Ad Blocker Usage by Age Group, 2018 (%)
Figure 5 | Ad Blocker Usage by Device & Age Group, 2018 (%)
Figure 6 | US Advertising Service Revenues by Establishment Type, 2007 - 2022 (US$ mil)
Table 4 | US Advertising Service Revenues by Establishment Type, 2007 - 2022 (US$ mil)
Figure 7 | US Ad Agencies Revenues by Service, 2007 - 2017 (US$ mil)
Table 5 | US Ad Agencies Revenues by Service, 2007 - 2017 (US$ mil)
Figure 8 | US PR Agencies Revenues by Service, 2007 - 2017 (US$ mil)
Table 6 | US PR Agencies Revenues by Service, 2007 - 2017 (US$ mil)
Figure 9 | US Direct Mail Advertisers Revenues by Service, 2007 - 2017 (US$ mil)
Table 7 | US Direct Mail Advertisers Revenues by Service, 2007 - 2017 (US$ mil)
Figure 10 | US Advertising Service Revenues by Establishment Type, 2007 - 2022 (%)
Figure 11 | US Advertising Service Industry Revenue Concentration for Largest 4 Firms (%)
Figure 12 | US Advertising Service Employer Firms & Establishments, 2007 - 2015
Table 8 | US Advertising Service Employer Firms & Establishments, 2007 - 2015
Table 9 | Leading Participants in the US Advertising Service Industry by Service
Table 10 | Industry Codes Related to Advertising Services

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