This report forecasts US industry revenue for advertising services in US dollars to 2020. Total revenues are segmented by establishment type in terms of: advertising agencies, public relations agencies, direct mail advertisers, media buying agencies, display advertisers, media representatives, and other types.
To illustrate historical trends, total revenues and the various segments are provided in annual series from 2005 to 2015. A Market Environment section provides pertinent background on historical trends, key economic indicators, regulatory factors, and trends in internet advertising. A Segmentation and Forecasts section defines establishment types, discusses market drivers and constraints, identifies substitute services when applicable, and assesses the impact of key drivers and constraints on each establishment segment over the forecast period.
Further analysis includes an Industry Structure section, which surveys the supply base and profiles the leading firms competing in the US industry. A one-page, introductory Highlights section summarizes key findings from this 21-page report, and a Resources section lists contributing sources as well as resources available for further research.