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Sports Nutritionals Market Research Reports & Industry Analysis

Sports nutrition products can be loosely grouped into six functional categories. Strength and body-building supplements are primarily muscle/mass-building substances such as amino acids and protein mixes, used mostly by bodybuilders and participants in other sports focused on strength and weight gain, such as football. These are usually supplements or protein bars.

Fat burners/lean mass products are mostly muscle and central nervous system stimulants like caffeine or supplements that help to convert dietary fat into energy instead of fat tissue, such as l-carnitine and chromium. These products overlap somewhat with general weight-loss products, but are marketed directly to bodybuilders and athletes or contain additional ingredients meant to enhance sports performance and build lean muscle mass without adding fat.

Short-term energy products often contain caffeine, or other natural substances like Siberian ginseng and simple sugars such as glucose and fructose. They are often combined with a variety of other substances, including creatine monohydrate, phosphate, and vitamin B2.

Long-term endurance products are designed to increase endurance for events such as distance runs, long cycling events, and triathlons. Substances used in these products include complex sugars such as branching glucose polymers, medium chain triglycerides, and various complex carbohydrates. These substances are often combined with several minerals and vitamins such as vitamin E, an antioxidant, and phosphate, a lactic acid modulator.

Recovery and treatment products are targeted to the various side effects that often result from exercise, and include anti-inflammatories, electrolyte replacements, homeopathic and natural pain relievers, and antioxidants.

General wellness or energy sports nutritionals offer many of the benefits above, but are designed for use by casual athletes or even ordinary consumers. These products generally have lower concentrations of active ingredients, and are thus intended to provide much milder effects—usually a slight energy boost and low doses of essential vitamins and minerals, perhaps with additional herbs and natural additives.

Sports nutrition products are typically divided into three product categories: beverages, bars & gels, and supplements. Each category offers a unique delivery system, and is distinctive in marketing methods and distribution channels.

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Sports Nutritionals Industry Research & Market Reports

  • Sports Nutrition in Slovakia

    ... result in serious health problems, such as chronic non-infectious diseases. According to the European Commission survey “Eurobarometer on sport and physical activity”, 41% of Slovaks do not participate in sport, whilst 21% only do so ... Read More

  • Sports Nutrition in Switzerland

    ... a wide distribution network, including grocery outlets. The competition in the marketplace lowers prices and makes these products affordable to a large spectrum of the population. Consequently, sports nutrition registered healthy value growth in 2017. ... Read More

  • Sports Nutrition in Mexico

    ... and by the resulting increase in awareness and interest from consumers. Some of the factors driving such interest were an increasing trend towards healthier habits and fitness, with running especially in vogue in recent years. ... Read More

  • Consumer Health in Romania

    ... Ministry of Health, aiming at reducing subsidised medicine consumption and recovering from producers and distributors some of the amount resulting from the growth, meant some producers excluded certain medicines from their product portfolios that had ... Read More

  • Sports Nutrition in Romania

    ... nutrition products were considered to be suitable only for body builders, now they are widely considered to be effective in providing the best nutrition before and after sporting activity by other sportsmen as well. Retailers ... Read More

  • Sports Nutrition in Serbia

    ... usually purchased in other healthcare specialist retailers. This channel held a dominant value share within sports nutrition in 2017. An even more interesting thing about sports nutrition is the relatively high percentage of sales that ... Read More

  • Sports Nutrition in Slovenia

    ... other sports protein powders failed to compete. Sports protein powder and sports protein RTD are preferred by regular gym users who are used to consuming these products at home and take the time to prepare ... Read More

  • Consumer Health in Switzerland

    ... in Switzerland in current value terms in 2017. OTC products in particular registered a poor performance, since the tendency for Swiss consumers to resort to self-medication only at the onset of illness constrained consumer demand. ... Read More

  • Consumer Health in Mexico

    ... This trend was fuelled by government efforts to improve access to medicine, and by many initiatives implemented mostly by domestic generic manufacturers, to communicate the bioequivalence to consumers. In addition, leading pharmacy chains offering generics ... Read More

  • Sports Nutrition in Morocco

    ... muscle and improving their athletic performance. The leading brands in sports nutrition can be found mainly in specialist sports nutrition stores, although some growth is being seen in the availability of these products in chemists/pharmacies, ... Read More

  • Sports Nutrition in Norway

    ... to train physically more in 2017. A quarter of Norwegians said that they would eat healthier in the coming year. The survey reflects that more consumers have realised the link between eating well and exercising. ... Read More

  • Sports Nutrition in Malaysia

    ... Malaysians also join other sports activities like Zumba, yoga, Pilates and other body-building exercises. The traditional view, that it provides essential nutrients only for professional body builders, has changed and increased demand for sports nutrition ... Read More

  • Sports Nutrition in South Korea

    ... Sports nutrition products are mostly consumed by professionals. More consumers spent more time exercising to maintain fitness but this did not translate to sales in sports nutrition. Consumers in South Korea are sensitive to weight. ... Read More

  • Sports Nutrition in Croatia

    ... is working towards changing this perception, albeit mainly via internet forums. At the same time, the rising prevalence of weight issues and obesity has led to more people becoming physically active, with this helping to ... Read More

  • Sports Nutrition in the Czech Republic

    ... stabilisation in the category and its suppliers. The growth of this category is also partially attributed to the expanding product range and favourable economic conditions, which allow for higher spending on these products. Attitudes towards ... Read More

  • Sports Nutrition in Denmark

    ... Consumers looking for a healthy snack or meal replacement bar are generally faced with a choice between sports protein bars, weight loss meal replacement bars such as Nupo and snack bars such as raw bars ... Read More

  • Sports Nutrition in Dominican Republic

    ... is relatively high unit prices. As these products cater to a niche consumer group, they are largely imported and therefore sensitive to currency fluctuations.BRBREuromonitor International's Sports Nutrition in Dominican Republic report offers a comprehensive guide ... Read More

  • Sports Nutrition in Ecuador

    ... young adults, as there is greater awareness of healthier lifestyle habits. It is becoming more common among the general population to run as a daily sport activity. People from different ages, socio economical levels and ... Read More

  • Sports Nutrition in Ireland

    ... EU. The report, which measured obesity only by BMI rather than body fat percentage predicted that 38% of the Irish population would be obese with a BMI of 30 or higher by 2030. The report ... Read More

  • Sports Nutrition in Latvia

    ... running to bodybuilding, and seeking the best supplement solutions to support their efforts, as well as maintain general health in increased load conditions. As the desire to indulge in intense physical activities increases, however, the ... Read More

  • Sports Nutrition in Lithuania

    ... set to continue recording healthy growth as local consumers are showing increasing interest in sport and fitness, supporting their physical activity with the use of sports nutrition products. In addition, rising purchasing power is likely ... Read More

  • Sports Nutrition in Macedonia

    ... for sports nutrition products. Many consumers still believe that such products exclusively target professional athletes and body builders. The market size and dominance of sports protein powder in terms of sales support this perception. Sports ... Read More

  • Sports Nutrition in Kenya

    ... in urban residential areas, has promoted sports nutrition growth, with distributors targeting gyms to promote product awareness among consumers.BRBREuromonitor International's Sports Nutrition in Kenya report offers a comprehensive guide to the size and shape of ... Read More

  • Sports Nutrition in Costa Rica

    ... these products resulted from increased awareness amongst young consumers and growth was abetted by wider distribution in modern grocery outlets, where both local and imported proposals continued generating sales’ momentum.BRBREuromonitor International's Sports Nutrition in Costa ... Read More

  • Sports Nutrition in Finland

    ... products. However, sales also soared because availability was extended – sports nutrition, which in 2007 was mostly sold in non-grocery specialists, became widely available in grocery retailers as well. The first private label products entered ... Read More

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