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Sports Nutritionals Market Research Reports & Industry Analysis

Sports nutrition products can be loosely grouped into six functional categories. Strength and body-building supplements are primarily muscle/mass-building substances such as amino acids and protein mixes, used mostly by bodybuilders and participants in other sports focused on strength and weight gain, such as football. These are usually supplements or protein bars.

Fat burners/lean mass products are mostly muscle and central nervous system stimulants like caffeine or supplements that help to convert dietary fat into energy instead of fat tissue, such as l-carnitine and chromium. These products overlap somewhat with general weight-loss products, but are marketed directly to bodybuilders and athletes or contain additional ingredients meant to enhance sports performance and build lean muscle mass without adding fat.

Short-term energy products often contain caffeine, or other natural substances like Siberian ginseng and simple sugars such as glucose and fructose. They are often combined with a variety of other substances, including creatine monohydrate, phosphate, and vitamin B2.

Long-term endurance products are designed to increase endurance for events such as distance runs, long cycling events, and triathlons. Substances used in these products include complex sugars such as branching glucose polymers, medium chain triglycerides, and various complex carbohydrates. These substances are often combined with several minerals and vitamins such as vitamin E, an antioxidant, and phosphate, a lactic acid modulator.

Recovery and treatment products are targeted to the various side effects that often result from exercise, and include anti-inflammatories, electrolyte replacements, homeopathic and natural pain relievers, and antioxidants.

General wellness or energy sports nutritionals offer many of the benefits above, but are designed for use by casual athletes or even ordinary consumers. These products generally have lower concentrations of active ingredients, and are thus intended to provide much milder effects—usually a slight energy boost and low doses of essential vitamins and minerals, perhaps with additional herbs and natural additives.

Sports nutrition products are typically divided into three product categories: beverages, bars & gels, and supplements. Each category offers a unique delivery system, and is distinctive in marketing methods and distribution channels.

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Sports Nutritionals Industry Research & Market Reports

  • Sports Drinks in Hong Kong, China

    ...and take up physical sports. For those who work out in extreme heat and/or exercise for long periods, sports drinks help replace lost nutrients and provide energy more so than other soft drinks. In addition ... Read More

  • Sports Drinks in Romania

    ...the younger, active population is covered by sports drinks under powder concentrates, most Romanians do not show significant interest in this category. Euromonitor International's Sports Drinks in Romania report offers a comprehensive guide to the ... Read More

  • Sports Drinks in Hungary

    ...on costs. As sports drinks are more expensive than other soft drinks that can be a substitute for sports drinks, for example functional bottled water and fortified juice drinks, demand declined further, however, moderately – ... Read More

  • Sports Drinks in Latvia

    ...of the category in general. All of this continued to raise interest in the category amongst mass consumers, who are not active in sports. Meanwhile in the past this category was mainly consumed by people ... Read More

  • Sports Drinks in Norway

    ...of the category. This has been reinforced by the fact that high levels of innovation and marketing have taken place within energy drinks over the last two to three years of the review period, while ... Read More

  • Sports Drinks in Serbia

    ...has not managed to grab a more significant retail value share as of 2016. Nevertheless, this indicates that the competition within sports drinks in Serbia is getting more serious each year. There are still very ... Read More

  • Sports Drinks in Slovenia

    ...sport drinks remained low, the majority of consumers consider these products as non-essential and consume them only occasionally. In addition, some categories of packaged food, such as yoghurt and milk, are developing new products positioned ... Read More

  • Sports Drinks in Lithuania

    ...in the country. Sports drinks is increasing in popularity among local consumers thanks to improving awareness of the category. In fact, recommendations from trainers in gyms as well as other individuals on internet forums are ... Read More

  • Sports Drinks in Russia

    ...litres, accompanied by a retail value sales increase of 10% in current terms to RUB1.4 billion. The recovery was in line with prices being adapted to market conditions and improved consumer purchasing power. Euromonitor International's ... Read More

  • Sports Drinks in Turkey

    ...protein drinks sold through healthfood shops and direct selling. Mainly since these products lack marketing and advertising support, they are not consumed by sports enthusiasts in Turkey. In addition, Turkish consumers are largely unaware about ... Read More

  • Sports Drinks in the Czech Republic

    ...traditional retail channels, such as supermarkets and hypermarkets. A growing number of consumers who do sports casually are interested in sports drinks and proper hydration when participating, which helped gyms and fitness centres rank as ... Read More

  • Sports Drinks in Denmark

    ...drinks as a growing number of people are physically active and use sports drinks to stay hydrated during and after exercising. Euromonitor International's Sports Drinks in Denmark report offers a comprehensive guide to the size ... Read More

  • Sports Drinks in Finland

    ...fitness which remains in effect in Finland boom would tend to suggest that stronger growth could be expected in sports drinks, this has not been the case. Sports drinks have gained a negative reputation, even ... Read More

  • Sports Drinks in Greece

    ...faster pace than the industry average. The only brand that performed relatively well towards the end of the review period was Lucozade, which is positioned more as an energy drink rather than an isotonic drink, ... Read More

  • Sports Drinks in Italy

    ...of the country, with the growing success of running in particular, with the proliferation of running clubs. In 2015, according to industry sources, the number of runners in Italy reached approximately six million people who ... Read More

  • Sports Drinks in Croatia

    ...which makes its penetration into the on-trade unnecessary, as there are no potential consumers. Euromonitor International's Sports Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Sports Drinks in Bulgaria

    ...product reviews, detailed information on products and expert advice as well as the exchanging of feedback and experience, not to mention the wider product variety online, including the availability of niche offerings. The convenient shopping ... Read More

  • Sports Drinks in Costa Rica

    ...on strong brand awareness and mass media exposure due to its position as an official sponsor of the 2016 Río Olympic Games. New flavours and sugar free brand extensions were promoted via popular athletes with ... Read More

  • Sports Drinks in Bosnia-Herzegovina

    ...not appeal to most of them. Target consumers are typically young, physically active consumers, a demographic that is very image and brand sensitive. A narrow range of flavours and brands in general remains the main ... Read More

  • Sports Drinks in Peru

    ...body loses important minerals and electrolytes that can be easily replaced with sports drinks. While sports drinks still contained sugar, the presence of reduced-sugar versions increased. Euromonitor International's Sports Drinks in Peru report offers a ... Read More

  • Sports Drinks in Bolivia

    ...properties which help to rehydrate the body, with a growing number of consumers drinking such products on a regular basis. Euromonitor International's Sports Drinks in Bolivia report offers a comprehensive guide to the size and ... Read More

  • Sports Drinks in Estonia

    ...Having the main effect on sales of sports drinks in 2016 was the strong presence of health trends as Estonians adapted healthy and active lifestyles which promote quite a significant amount of physical activity. As ... Read More

  • Sports Drinks in Switzerland

    ...in sport activities, notably in fitness centres and with the growth of running on the streets. The popularity of various sports fuelled sales of footwear, sports nutrition, energy bars, as well as sports drinks. Euromonitor ... Read More

  • Sports Drinks in Venezuela

    ...in 2015 and 2016. In general, Venezuelan households reduced their purchases of non-basic consumption goods as a result of limited purchasing power. Furthermore, a fall in the production of Gatorade, which leads the category, due ... Read More

  • Sports Drinks in Argentina

    ...guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the ... Read More

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