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Sports Nutritionals Market Research Reports & Industry Analysis

Sports nutrition products can be loosely grouped into six functional categories. Strength and body-building supplements are primarily muscle/mass-building substances such as amino acids and protein mixes, used mostly by bodybuilders and participants in other sports focused on strength and weight gain, such as football. These are usually supplements or protein bars.

Fat burners/lean mass products are mostly muscle and central nervous system stimulants like caffeine or supplements that help to convert dietary fat into energy instead of fat tissue, such as l-carnitine and chromium. These products overlap somewhat with general weight-loss products, but are marketed directly to bodybuilders and athletes or contain additional ingredients meant to enhance sports performance and build lean muscle mass without adding fat.

Short-term energy products often contain caffeine, or other natural substances like Siberian ginseng and simple sugars such as glucose and fructose. They are often combined with a variety of other substances, including creatine monohydrate, phosphate, and vitamin B2.

Long-term endurance products are designed to increase endurance for events such as distance runs, long cycling events, and triathlons. Substances used in these products include complex sugars such as branching glucose polymers, medium chain triglycerides, and various complex carbohydrates. These substances are often combined with several minerals and vitamins such as vitamin E, an antioxidant, and phosphate, a lactic acid modulator.

Recovery and treatment products are targeted to the various side effects that often result from exercise, and include anti-inflammatories, electrolyte replacements, homeopathic and natural pain relievers, and antioxidants.

General wellness or energy sports nutritionals offer many of the benefits above, but are designed for use by casual athletes or even ordinary consumers. These products generally have lower concentrations of active ingredients, and are thus intended to provide much milder effects—usually a slight energy boost and low doses of essential vitamins and minerals, perhaps with additional herbs and natural additives.

Sports nutrition products are typically divided into three product categories: beverages, bars & gels, and supplements. Each category offers a unique delivery system, and is distinctive in marketing methods and distribution channels.

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Sports Nutritionals Industry Research & Market Reports

  • Sports Drinks in Russia

    ...litres, accompanied by a retail value sales increase of 10% in current terms to RUB1.4 billion. The recovery was in line with prices being adapted to market conditions and improved consumer purchasing power. Euromonitor International's ... Read More

  • Sports Drinks in Turkey

    ...protein drinks sold through healthfood shops and direct selling. Mainly since these products lack marketing and advertising support, they are not consumed by sports enthusiasts in Turkey. In addition, Turkish consumers are largely unaware about ... Read More

  • Sports Drinks in the Czech Republic

    ...traditional retail channels, such as supermarkets and hypermarkets. A growing number of consumers who do sports casually are interested in sports drinks and proper hydration when participating, which helped gyms and fitness centres rank as ... Read More

  • Sports Drinks in Denmark

    ...drinks as a growing number of people are physically active and use sports drinks to stay hydrated during and after exercising. Euromonitor International's Sports Drinks in Denmark report offers a comprehensive guide to the size ... Read More

  • Sports Drinks in Finland which remains in effect in Finland boom would tend to suggest that stronger growth could be expected in sports drinks, this has not been the case. Sports drinks have gained a negative reputation, even ... Read More

  • Sports Drinks in Greece

    ...faster pace than the industry average. The only brand that performed relatively well towards the end of the review period was Lucozade, which is positioned more as an energy drink rather than an isotonic drink, ... Read More

  • Sports Drinks in Italy

    ...of the country, with the growing success of running in particular, with the proliferation of running clubs. In 2015, according to industry sources, the number of runners in Italy reached approximately six million people who ... Read More

  • Sports Drinks in Croatia

    ...which makes its penetration into the on-trade unnecessary, as there are no potential consumers. Euromonitor International's Sports Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Sports Drinks in Bulgaria

    ...product reviews, detailed information on products and expert advice as well as the exchanging of feedback and experience, not to mention the wider product variety online, including the availability of niche offerings. The convenient shopping ... Read More

  • Sports Drinks in Costa Rica

    ...on strong brand awareness and mass media exposure due to its position as an official sponsor of the 2016 Río Olympic Games. New flavours and sugar free brand extensions were promoted via popular athletes with ... Read More

  • Sports Drinks in Bosnia-Herzegovina

    ...not appeal to most of them. Target consumers are typically young, physically active consumers, a demographic that is very image and brand sensitive. A narrow range of flavours and brands in general remains the main ... Read More

  • Sports Drinks in Peru

    ...body loses important minerals and electrolytes that can be easily replaced with sports drinks. While sports drinks still contained sugar, the presence of reduced-sugar versions increased. Euromonitor International's Sports Drinks in Peru report offers a ... Read More

  • Sports Drinks in Bolivia which help to rehydrate the body, with a growing number of consumers drinking such products on a regular basis. Euromonitor International's Sports Drinks in Bolivia report offers a comprehensive guide to the size and ... Read More

  • Sports Drinks in Estonia

    ...Having the main effect on sales of sports drinks in 2016 was the strong presence of health trends as Estonians adapted healthy and active lifestyles which promote quite a significant amount of physical activity. As ... Read More

  • Sports Drinks in Switzerland sport activities, notably in fitness centres and with the growth of running on the streets. The popularity of various sports fuelled sales of footwear, sports nutrition, energy bars, as well as sports drinks. Euromonitor ... Read More

  • Sports Drinks in Venezuela 2015 and 2016. In general, Venezuelan households reduced their purchases of non-basic consumption goods as a result of limited purchasing power. Furthermore, a fall in the production of Gatorade, which leads the category, due ... Read More

  • Sports Drinks in Argentina to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the ... Read More

  • Sports Drinks in Portugal

    ...The general trend towards more sports and related activities had a positive impact on sports drinks sales in 2016. The category increased by 5% in both off-trade volume and value sales. Euromonitor International's Sports Drinks ... Read More

  • Sports Drinks in Saudi Arabia

    ...healthy diet and lifestyle. In addition, the government is also encouraging a healthy lifestyle through public awareness campaigns and sponsoring various events, largely due to concerns about rising obesity and related illnesses. Euromonitor International's Sports ... Read More

  • Sports Drinks in the United Arab Emirates

    ...the United Arab Emirates is very hot and temperatures can reach as high as 45°-49° Celsius with humidity levels often above 90%. With such high temperatures, the chances of suffering heat stroke and exhaustion are ... Read More

  • Sports Drinks in Vietnam

    ...from consumption by athletes after training or competition, sport drinks is also a preferable choice amongst office workers when they are exhausted after a long day. This is thanks to these beverages being tasty and ... Read More

  • Sports Drinks in Austria

    ...has resulted in the wider popularity of sport and outdoor activities, with a growing number of Austrians for example exercising in fitness centres or participating in running events. Given the country’s mountainous terrain, outdoor activities ... Read More

  • Sports Drinks in Belgium

    ...consumers drinks these beverages when taking part in sport. As a result, sports drinks in 2016 suffered from the same trends as other soft drinks categories, namely consumers looking to reduce their sugar intake, poor ... Read More

  • Sports Drinks in Algeria

    ...expensive. Athletes are increasingly using sports drinks to improve their physical and mental faculties and for rehydration to keep their bodies’ balance of fluids at the proper level, especially in the hot season when they ... Read More

  • Sports Drinks in Australia

    ...are choosing to lead a healthy, active lifestyle, with many looking for a quick hydration option when working out and playing sports. Sports sponsorship deals and new product developments also helped to fuel growth, with ... Read More

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