Whiskey Market Research Reports & Industry Analysis

Whiskey is an alcoholic drink made from fermented grain mash. The grains that are used include barley, rye, malted barley, malted rye, wheat and corn. Typically whiskey is aged in wooden white oak barrels. In the United States corn whiskey does not need to be aged. Whiskey is prodeuced in most areas that grow grain but can differ in content and quality.

There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.

Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.

The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.

There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.

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Whiskey Industry Research & Market Reports

  • Portugal Spirits

    ... cost of living, high interest rates, and economic uncertainty. Cutbacks were made on non-essential goods including spirits, with noticeable weak performance during the summer and Christmas period, which are normally peak seasons for buying spirits. ... Read More

  • Israel Spirits

    ... in the World Whiskies Awards 2023 for having the World's Best Single Malt Whisky. This was the first major international award won by a local spirits producer. In addition, Malka Breweries launched its first locally ... Read More

  • Paraguay Alcoholic Drinks

    ... of pent-up demand as well as the return of tourism. Consumers craved sophistication, which pushed demand towards higher-priced options such as craft beer, fine wine and premium spirits. However, sales were impacted by inflation and ... Read More

  • Greece Alcoholic Drinks

    ... in a number of categories, influenced by the reopening of the market (easing and lifting of Coronavirus (COVID-19) measures) and a channel shift to foodservice. Moreover, dramatic hikes in food prices and most household essentials ... Read More

  • Georgia Alcoholic Drinks

    ... inflation and a stable exchange rate contributed to the prevention of significant price growth in alcoholic drinks. Euromonitor International's Alcoholic Drinks in Georgia report offers a comprehensive guide to the size and shape of the ... Read More

  • Belgium Alcoholic Drinks

    ... pressures on energy, production and transportation costs, product prices and consumer disposable incomes and purchasing power. The international situation added pressure to the industry, such as global economic challenges and supply issues due to the ... Read More

  • Italy Alcoholic Drinks

    ... year. Consumers became more conservative with their spending, driven also by a trend towards healthier lifestyles. However, it should be noted that, despite the fall seen during the year, off-trade volume sales remained higher in ... Read More

  • Bulgaria Spirits

    ... long period of stability. Nevertheless, the price of spirits still remained affordable for most consumers, which led to only a small decline in volume terms. Despite higher prices, the premiumisation trend gained momentum in line ... Read More

  • Switzerland Alcoholic Drinks

    ... strongly at the end of the review period. This was due to several factors impacting consumption behaviour and overall sales. For example, amid still relatively high inflation, the rise in demand in the on-trade channel ... Read More

  • Egypt Alcoholic Drinks

    ... toll on manufacturing costs. Within this challenging context, leading player Al Ahram Beverages Co (ABC) did its best to protect the industry by launching new products and investing in digital marketing initiatives, as well sponsoring ... Read More

  • Vietnam Alcoholic Drinks

    ... to the elevated rate of inflation, which impacted household spending. With prices continuing to rise, many consumers, especially those in the lower-income segment, opted to cut back on non-essentials in order to save money. Growth ... Read More

  • Colombia Alcoholic Drinks

    ... the end of the pandemic, high inflation impacted household budgets and Colombians curbed visits to restaurants and bars. When locals went out, consumption of alcoholic drinks was also reduced. Thus, on-trade volume sales fell into ... Read More

  • Denmark Spirits

    ... non-alcoholic spirits and vodka saw the greatest gains. Prestige, super-premium, and ultra-premium spirits declined in 2023 as Danes opted for reliable, well-trusted standard brands and, to some extent, economy options. Despite economic uncertainty, Danes remai... ... Read More

  • Finland Spirits

    ... a more mindful and moderate approach to alcohol consumption. This resonated especially with young adults, many of whom are drinking less than previous generations, whether on a night out or at home. Other contributing factors ... Read More

  • Canada Alcoholic Drinks

    ... beverage consumption. This decline is largely driven by evolving consumer perceptions and behaviours surrounding alcohol, with health concerns taking centre stage. Manufacturers are responding to this shift by prioritising innovation in non-alcoholic product lines. Euromonitor ... Read More

  • Argentina Spirits

    ... majority of spirits sales and reached the highest historical consumption in 2023. Conversely, cognac consumption reinvigorated for a second consecutive year, driven by a significant increase in the number of foreign tourists visiting Argentina. Additionally, ... Read More

  • Iraq Alcoholic Drinks

    ... growth is being seen as the alcohol ban is not enforced there. With the entire supply chain controlled by entities close to the Iraqi government with political and militia influence, consumers face numerous issues, including ... Read More

  • Bosnia and Herzegovina Alcoholic Drinks

    ... affecting the country contributed to the reduction of the potential consumer base, thus limiting growth potential across all alcoholic drinks categories. Consequently, in 2023, alcoholic drinks witnessed a moderate total volume decline, which managed to ... Read More

  • Hungary Spirits

    ... continued to drive the market for premium products at the end of the review period. This trend was bolstered by the resurgence of tourism and the revival of trade shows/tasting events, social and corporate entertainment ... Read More

  • The Czech Republic Spirits

    ... due to prevailing high inflation, with the price of goods rising faster than wages. Overall, Czech consumers found themselves in a worse position compared to the previous year. Moreover, spirits continued to increase in price ... Read More

  • Hungary Alcoholic Drinks

    ... they used to be. This was paralleled by the large pent-up demand for tourism/travel and leisure activities, which also directly impacted the market for alcoholic beverages. Euromonitor International's Alcoholic Drinks in Hungary report offers a ... Read More

  • Poland Alcoholic Drinks

    ... was the result of a significant increase in the prices of alcoholic drinks resulting from both an increase in production and distribution costs, as well as another increase in excise duty. Production costs, raw materials, ... Read More

  • Italy Spirits

    ... year. Indeed, consumers became more and more conservative in their spending. However, many consumers chose to drink less rather than trade down within spirits by moving from the premium or super premium categories down towards ... Read More

  • Denmark Alcoholic Drinks

    ... while non-grape wine, brandy, cognac, and cider witnessed decline. In the spirits area, premium spirits faced challenges due to economic uncertainties, whereas well-established standard brands saw heightened demand. Despite lower unit prices per litre in ... Read More

  • Angola Alcoholic Drinks

    ... affordability. Spirits is also poised for significant value growth, driven by a new tax decree. This decree mandates tax stamps on alcoholic beverages above 15% volume, with non-compliance carrying financial penalties. Consequently, production costs have ... Read More

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