Whiskey Market Research Reports & Industry Analysis

Whiskey is an alcoholic drink made from fermented grain mash. The grains that are used include barley, rye, malted barley, malted rye, wheat and corn. Typically whiskey is aged in wooden white oak barrels. In the United States corn whiskey does not need to be aged. Whiskey is prodeuced in most areas that grow grain but can differ in content and quality.

There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.

Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.

The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.

There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.

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Whiskey Industry Research & Market Reports

  • Morocco Alcoholic Drinks

    ... impact with energy and raw material prices still elevated and Morocco facing a second year of high inflation in 2023. The high price of food and energy was felt by consumers with household consumption remaining ... Read More

  • Kenya Alcoholic Drinks

    ... market, offering consumers a cost-effective option for their alcohol preferences in the wake of inflation. On the flipside, the beer category is grappling with challenges, marked by poor performance primarily attributed to its comparatively higher ... Read More

  • Croatia Alcoholic Drinks

    ... measures all but gone, the number of events spanning across small pubs and private homes, all the way to major events and concerts, increased drastically in the course of the year. Euromonitor International's Alcoholic Drinks ... Read More

  • Estonia Alcoholic Drinks

    ... and Latvia returned to more typical levels, boosting sales. Despite excise tax remaining historically low, there is concern over the significant tax increases slated for 2024, which include hikes in VAT and excise taxes, potentially ... Read More

  • Qatar Alcoholic Drinks

    ... hosted the FIFA World Cup. Nonetheless, wider distribution in both the on-trade and the off-trade, rising inbound tourism flows and more affluent Western expatriates among the local population all point towards a more favourable scenario ... Read More

  • Guatemala Spirits

    ... was the best performer in terms of value growth, though aguardente/aguardiente continued to be the most consumed spirit in Guatemala, as it is economically priced, and widely distributed across small local grocers. It is mainly ... Read More

  • Romania Spirits

    ... to price growth and the weaker demand for spirits. Manufacturers were forced to pass these costs on to consumers with the price rises contributing to value growth. Total volume sales fell into decline in both ... Read More

  • Kenya Spirits

    ... spirits has been instrumental in fostering the consumption of these products. Top-tier international brands such as Johnnie Walker, Richot, Baileys, and Gilbeys have sustained a robust brand presence and exemplary distribution networks within the market. ... Read More

  • Global Single Malt Whiskey Market Outlook Report: Industry Size, Competition, Trends and Growth Opportunities by Region, YoY Forecasts from 2024 to 2031

    ... analysis designed to assist stakeholders, managers, top management, and decision-makers in identifying the latest trends, growth potential, and winning strategies specific to the Single Malt Whiskey market. The report evaluates key developments from 2023 to ... Read More

  • Global Whiskey Market Outlook Report: Industry Size, Competition, Trends and Growth Opportunities by Region, YoY Forecasts from 2024 to 2031

    ... stakeholders, managers, top management, and decision-makers in identifying the latest trends, growth potential, and winning strategies specific to the Whiskey market. The report evaluates key developments from 2023 to 2024 and analyses growth opportunities in ... Read More

  • Global Japanese Whisky Market Growth 2024-2030

    ... Whisky is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Japanese Whisky market. Japanese Whisky ... Read More

  • Global Irish Whiskey Market Outlook Report: Industry Size, Competition, Trends and Growth Opportunities by Region, YoY Forecasts from 2024 to 2031

    ... to assist stakeholders, managers, top management, and decision-makers in identifying the latest trends, growth potential, and winning strategies specific to the Irish Whiskey market. The report evaluates key developments from 2023 to 2024 and analyses ... Read More

  • Global Flavored Whiskey Market Outlook Report: Industry Size, Competition, Trends and Growth Opportunities by Region, YoY Forecasts from 2024 to 2031

    ... to assist stakeholders, managers, top management, and decision-makers in identifying the latest trends, growth potential, and winning strategies specific to the Flavored Whiskey market. The report evaluates key developments from 2023 to 2024 and analyses ... Read More

  • Norway Spirits

    ... cross-border trade with Sweden as society reopened following the restrictions on travel in the wake of the Coronavirus (COVID-19) crisis. In addition, there was a level of stabilisation following a big spike in off-trade volume ... Read More

  • Chile Spirits

    ... Chilean culture, has demonstrated remarkable resilience amidst the inflationary challenges facing Chile, and still accounted for 45% of total volume sales in 2023. This can be attributed to a confluence of factors rooted in the ... Read More

  • Chile Alcoholic Drinks

    ... these trends, it is essential to consider how economic constraints, such as inflation and liquidity issues, influenced consumer behaviour, and how these shifts affected different categories within the alcoholic drinks industry, including beer, wine, mocktails, ... Read More

  • Norway Alcoholic Drinks

    ... Norwegian currency, high production, energy and transportation costs and higher prices. Demand was also affected by less favourable weather in summer 2023. As a result, total alcoholic drinks consumption fell, compared to 2022, although RTDs ... Read More

  • Mexico Alcoholic Drinks

    ... Although this was the second consecutive year of economic growth above 3%, this increase was more moderate, since in 2021 and 2022, the Mexican economy reached rates of 6% and 4% respectively. The sector that ... Read More

  • Mexico Spirits

    ... movement, and off-trade sales declining. The national drinks tequila and mezcal, along with destilados de agave, play a central role at social events and celebrations, which are the primary consumption occasions, and therefore saw declines ... Read More

  • Australia Spirits

    ... was impressive considering the tough economic conditions, with many local consumers grappling with high inflation and interest rates throughout the year. Off-trade spirits also performed strongly in 2023, a reflection of consumer interest in still ... Read More

  • The United Arab Emirates Spirits

    ... growth. The channel was supported by the easier process of obtaining an alcohol licence for residents and tourists, and the removal of 30% tax in drink specialists. Euromonitor International's Spirits in United Arab Emirates report ... Read More

  • The United Arab Emirates Alcoholic Drinks

    ... by two factors. First, the arrival of expatriates from Russia, India, China, the UK and other countries continued, driven by the local market’s attractive lifestyle along with economical and political challenges in certain countries. Another ... Read More

  • Pakistan Alcoholic Drinks in Pakistan

    ... Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and ... Read More

  • Australia Alcoholic Drinks

    ... Consumer spending remained rather conservative in 2023, as the cost of living was still high and stagnant wage growth left Australians with low disposable incomes to spend on luxuries. Despite these challenges, the alcoholic drinks ... Read More

  • Pakistan Alcoholic Drinks

    ... Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and ... Read More

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