Whiskey Market Research Reports & Industry Analysis

Whiskey is an alcoholic drink made from fermented grain mash. The grains that are used include barley, rye, malted barley, malted rye, wheat and corn. Typically whiskey is aged in wooden white oak barrels. In the United States corn whiskey does not need to be aged. Whiskey is prodeuced in most areas that grow grain but can differ in content and quality.

There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.

Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.

The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.

There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.

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Whiskey Industry Research & Market Reports

  • Lithuania Spirits

    ... going out slowed down. Consumers started reacting to the much higher price of spirits in the on-trade, leading to a sharper decline in volume sales over 2023. The off-trade also witnessed declining volumes as consumers ... Read More

  • Dominican Republic Alcoholic Drinks

    ... second half of the year, as the economy picked up. Euromonitor International's Alcoholic Drinks in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Slovenia Alcoholic Drinks

    ... drinks for a more sophisticated experience. Within the spirits category, gin and rum experienced the fastest growth due to this premiumisation. Gin became the most popular spirit in Slovenia, with a rising number of local ... Read More

  • Uruguay Alcoholic Drinks

    ... GDP grew and overall consumption remained stable. Inflation, which initially showed similar trends to 2022 in the early months, managed to decrease in the second half, concluding the year with a 5% increase according to ... Read More

  • Tunisia Alcoholic Drinks

    ... diminishing purchasing power of local consumers and the impact of inflation. Rising prices placed strains on consumers' budgets, resulting in decreased affordability and dampened demand for alcoholic beverages. Beer, wine, and spirits, traditionally pillars of ... Read More

  • Lithuania Alcoholic Drinks

    ... out of boredom and general anxiety. The year started very well, especially in horeca outlets where a good summer provided a further boost to sales. Thereafter, consumers began to rein in expenditure on alcoholic drinks ... Read More

  • Peru Alcoholic Drinks

    ... in their spending when it came to alcoholic drinks, with the most affected categories being spirits and wine. On the other hand, higher temperatures, in addition to lower prices, helped to sustain demand for beer, ... Read More

  • Latvia Alcoholic Drinks

    ... putting upward pressure on players to increase price. Added to this, products with a higher alcohol level such as spirits were subject to increased excise tax. Healthier lifestyles are driving consumers towards lighter and lower ... Read More

  • Dominican Republic Spirits

    ... consumers cut down on consumption of spirits, as prices are higher than for other alcoholic drinks such as beer. That being said, volume sales increased through on-trade channels, largely due to the increased number of ... Read More

  • Latvia Spirits

    ... restrictions, which boosted sales in horeca establishments. Although consumers began to return and spend money in cafés and restaurants, spending behaviour became subdued as the war in Ukraine took hold. Utility bills in Latvia have ... Read More

  • Turkey Spirits

    ... of the pandemic, 2023 brought about various challenges, from unstable economic conditions and escalating prices, through to the aftermath of earthquakes in the country. Foodservice outlets notably suffered, with the decrease in clientele reflecting the ... Read More

  • Laos Alcoholic Drinks

    ... a large proportion of the population has continued to purchase beer despite the rising prices. The impact of tourism on alcohol sales remains uncertain due to a lack of specific data, though increased tourist arrivals ... Read More

  • Slovakia Alcoholic Drinks

    ... sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or ... Read More

  • Ethiopia Alcoholic Drinks

    ... breweries have hiked wholesale beer prices by three times as much as seen in previous years. This inflationary trend, compounded by political unrest in Ethiopia, has hindered alcohol consumption levels in 2023, reflecting broader economic ... Read More

  • Côte d'Ivoire Alcoholic Drinks

    ... products expands. Official retail sales face competition from informally distributed traditional options, with low-income consumers preferring such options. Among more affluent consumers, a more sophisticated and discerning attitude towards wine, spirits and beer is emerging, ... Read More

  • Ghana Alcoholic Drinks

    ... compared to 2022. Despite this, volume growth has remained positive, though at reduced levels. Both on-trade and off-trade channels have experienced lower growth rates. Stout emerged as a robust performer within the beer category, while ... Read More

  • Jordan Alcoholic Drinks

    ... been an increasing decline in tourists, which naturally impacts overall sales. Likewise, off-trade volume fell due to reduced purchasing power and rising interest rates. Meanwhile, negative demand in the last quarter has further decreased both ... Read More

  • Slovakia Spirits

    ... items. Excise taxes for spirits were also increased significantly in April 2023, as part of the Slovak government’s efforts to reduce its fiscal deficit. This had a huge impact on spirits sales during the first ... Read More

  • Austria Alcoholic Drinks

    ... during the year - the first year in which the hospitality sector was completely spared any opening or access restrictions in connection with COVID-19. However, at the same time, off-trade volumes fell, partly as a ... Read More

  • Guatemala Alcoholic Drinks

    ... Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving ... Read More

  • Austria Spirits

    ... inns after the low water mark of the COVID-19 crisis. However, the overall decline in spirits volume sales resulted from a significant fall in off-trade volumes. Nonetheless, off-trade volume sales remained above the level seen ... Read More

  • Croatia Spirits

    ... for spirits, with products such as gin, rakija, and liqueurs being prominently featured in online promotions and leaflet advertisements. This resurgence in social gatherings has bolstered the spirits market, indicating a return to more traditional ... Read More

  • Morocco Spirits

    ... majority of Moroccans. The main consumers of spirits are upper-income groups who travel frequently abroad and purchase their needs from duty-free shops at more affordable prices. However, on-trade sales saw a rebound due to the ... Read More

  • Estonia Spirits

    ... breather, stabilising after the volatility of recent years. Brandy and vodka saw a decline in Estonia in 2023. These products, particularly vodka, are perceived as old-fashioned spirits, more popular among the older generation of consumers ... Read More

  • Romania Alcoholic Drinks

    ... rise in line with the stubbornly high inflation rate, exacerbated by high energy costs (gas and electricity) that put additional pressure on household budgets. Excise duty on alcoholic drinks began to rise in 2023 causing ... Read More

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