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Medical Affairs Reputations (EU5) [HIV]

Medical Affairs Reputations (EU5) [HIV]


Targeted improvements could help your medical affairs team win over doctors

The infectious disease specialists we surveyed say medical affairs teams for 9 major HIV treatments could be doing a better job. They identified specific medical affairs services where teams are not up to par, and recommended several ways teams can improve both the information they provide, and the way they provide it. That kind of feedback can help your team build better relationships with doctors.

Find out what your team gets right, and where it’s going wrong in Medical Affairs Reputations: HIV (EU5).

Comparing 9 major HIV treatments from Bristol-Myers Squibb, Gilead, Janssen Cilag, Merck Sharp & Dohme and ViiV Healthcare, this report reveals:

  • How infectious disease specialists rate your team overall, and on 12 key medical affairs services.
  • Which medical affairs services are most important, and what you can do to improve them.
  • How, and how often doctors want to meet with your team.
That’s actionable information you can use to turn your team into one that doctors rely on.

Reasons to Purchases

Top Takeaways
  • All teams need specific improvements: Doctors are unsatisfied with every team’s performance on as many as 4 medical affairs services.
  • Doctors aren’t getting all the information they need: They identified 3 ways teams can improve information provision, and highlighted 2 specific types of information they want more of.
  • Attitude adjustment needed: Nearly a quarter of surveyed doctors said teams needed a better medical affairs attitude, and pointed to two specific improvements.
  • Zeroing in on the right frequency: The surveyed teams tend to be interacting with doctors about as often as doctors would like, but they could reach out a little more often
  • .
  • X factor: Which team earned a top-3 overall quality rating despite low performance and satisfaction scores on most individual services?
  • “Don’t call us…”: Less than 5% for surveyed doctors prefer to be contacted by phone. Find out how you should get in touch when face-to-face meetings aren’t possible.
Insight into Medical Affairs Teams for These HIV Treatments
  • Descovy (emtricitabine/tenofovir alafenamide; Gilead)
  • Genvoya (cobicistat/elvitegravir/emtricitabine/tenofovir alafenamide; Gilead)
  • Isentress (raltegravir; Merck Sharp & Dohme)
  • Prezista (darunavir; Janssen Cilag)
  • Reyataz (atazanavir; Bristol-Myers Squibb)
  • Stribild (cobicistat/elvitegravir/emtricitabine/tenofovir disoproxil fumarate; Gilead)
  • Triumeq (abacavir/dolutegravir/lamivudine; ViiV Healthcare)
  • Truvada (emtricitabine/tenofovir disoproxil fumarate; Gilead)
  • Viread (tenofovir disoproxil fumarate; Gilead)
An Expert-designed Competitive View of Your Medical Affairs Team

Developed with the help of medical affairs specialists, this report gives you an in-depth comparison of 9 medical affairs teams—answering important questions like:

What do doctors need?
  • How, and how often are they using your medical affairs team?
  • What services do they consider most important?
  • How often should you contact them? What channels are best?
Does your medical affairs team deliver?
  • How memorable are your team’s interactions with doctors?
  • How do doctors rank your team for performance and satisfaction in 12 key areas?
  • How does your team compare to the competition—in each area, and overall?
What needs improvement?
  • Are you delivering the services that are most important to doctors?
  • Where do you need to improve?
  • How can your team enhance its services?
Based on Interviews with Practicing Doctors

We surveyed 150 infectious disease specialists from the EU5 (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world.

All respondents:
  • Have been practicing for between 3 and 35 years
  • See at least 5 patients with HIV in a typical month
  • Devote at least 50% of their time to direct patient care
  • Have interacted with at least one listed product’s medical affairs team in the past 6 months.
We conducted the survey between April 3rd and 18th, 2017.

About FirstWord

FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.

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1.Objectives, Survey Methodology and Sampling, Products Included in the Survey, Executive Summary
2.Current Status of Interactions with Different Medical Affairs Teams
2.1 Interactions in the past 6 months with Medical Affairs teams for each product
2.2 Current frequency of interactions with medical affair teams for each product
3.Competitive Evaluation of Medical Affairs Teams Performance on Various Attributes
3.1 Evaluation of overall quality of interactions with Medical Affairs teams for each product
3.2 Attribute importance of Medical Affairs teams roles to physicians’ practice
3.3 EdgeMap analysis – Competitive evaluation on Medical Affairs teams performance on attributes
3.4 Competitive evaluation of physicians satisfaction of interaction with Medical Affairs teams
3.5 Need-Gap analysis by product
4. Preferred Interaction Media, Frequency, and Suggestions for Improvement
4.1 Preferred interaction media and frequency, and suggestions for improvement
5. Appendix

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