Innovations in Medical Communications and Information

Innovations in Medical Communications and Information

Today’s medical information and communications teams must look “outside the box” for cost-effective solutions to connecting with an increasingly diverse audience. This report will help you understand which communications are really making a difference and how to assess them.

Get an insider’s look at how your colleagues and competitors in pharma are using technology to meet communications challenges.

Reasons to Purchase

Answers to Key Questions

  • Which of today’s communications innovations are making a real difference in medical information and communications?
  • What feedback are companies getting from their constituents as they explore innovation in medical information and communications?
  • As healthcare providers and other external stakeholders become increasingly busy and distracted, how can you best be sure of reaching them?
  • How are communications likely to continue to evolve over the next five years?
  • What is the one critical element that every communication today must include?
Key Issues Explored
  • What is the right balance between traditional and digital forms of communication?
  • How are the industry’s leaders making use of technology to enhance vital communications with constituents?
  • How should you assess the value of new platforms and technologies?
  • What can and should you do to help healthcare providers deal with information overload?
  • Should you be outsourcing more of your communications activities?
Top Takeaways
  • To succeed, new platforms and technologies must deliver a truly new experience, rather than simply repackage existing information
  • Having the right systems and processes in place can help ensure regulatory compliance as well as internal efficiency
  • Virtual engagements will continue to increase, and ultimately surpass physical engagements with customers and constituents
  • Medical information and communications teams must look “outside the box” for cost-effective solutions to connecting with an increasingly diverse world on increasingly complex topics
  • Innovation in communications is a competitive advantage
Contributors include senior-level professionals from Astellas, AstraZeneca, Gilead, Novartis, and Teva.

If effective, timely, compliant medical information and medical communications are important to your business, you need to read Innovations in Medical Information and Communication.

About FirstWord Reports

FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence
  • FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
  • FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.

1. Executive summary.
2. Methodology and objectives
3. Contributors
4. Medical communication
5. What is medical communication?
6. Challenges in medical communication
7. Communicating effectively with external stakeholders
8. Ensuring access to quality information.
9. Being innovative in a cost-constrained environment
10. Regulatory compliance
11. Innovation in medical communication and education
12. Case study: innovation to address specific challenges
13. Digital technology initiatives for innovative medical education
14. Planning and adapting for digital communication
15. Outsourcing communication activities
16. The future role of innovation in medical communication
17. Wider use of virtual meetings
18. Innovation should deliver something new
19. The basic need for information has not changed
20. Striking a balance between digital and traditional communication.
21. A case for interactive meetings and networking with other HCPs
22. Budget and logistics
23. An innovative mix of virtual and physical meetings?
24. Medical information
25. What is medical information?
26. Structure and delivery of medical information
27. Providing a seamless medical information service
28. The global medical information function
29. Country level medical information
30. Contracting-in medical information delivery
31. Challenges and opportunities for medical information
32. Staying up to date with scientific intelligence
33. Rising above the information overload.
34. Offering multichannel solutions while remaining compliant
35. Innovative processes and systems
36. Handling and recording medical information enquiries
37. Case study: innovation to improve efficiency in medical enquiry handling and recording.
38. Keeping information up to date
40. Harnessing digital technology for medical information provision
41. Case study: making innovative solutions part of everyday business
42. Medical information online
43. AbbVie
44. AstraZeneca.
45. Bristol-Myers Squibb
46. Fresenius Kabi
47. GlaxoSmithKline.
48. Janssen
49. Merck & Co
50. Novartis
51. Pfizer
52. Shire
53. Live online chat
54. Case study: Gilead’s dedicated medical information website
55. A medical information portal?
56. Key findings

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