Market Access Impact (US) [HIV]
Are US market barriers helping or hindering your HIV brand?
Today’s tightly packed US HIV drug landscape is the culmination of numerous innovative developments over the last three decades. New market entrants continue to arrive – the most recent from Gilead – hoping to disrupt the status quo. But how are market barriers impacting prescribing choices, and what effect does that have on market share? Are newer players changing market dynamics?
Use this latest report to understand the barriers driving market share shifts. Market Access Impact: HIV (US) features 10 big-hitter HIV drugs from Gilead, Janssen Biotech, Merck & Co, BMS and ViiV Healthcare.
Reasons to Buy
Insight into 10 Major HIV Drugs
- One step ahead: Some brands gain advantage when competitors have not made it on to the formulary. But which single brand benefits the most?
- Visibility isn’t the problem: The proportion of physicians claiming not to know about these 10 HIV brands is negligible. With such high awareness, what else is impacting prescribing behaviour?
- It’s not plain sailing for some: Some drugs have very few prescribing barriers, however 1 in 6 physicians say this drug has 3 or more barriers. Which drug?
- The devil is in the detail: 14% of US prescribing decisions are affected by market barriers, but no single barrier stands out from the rest. Find out how to fine tune strategy in a tight-knit market.
- New kids on the block: How does prescribing of recent market entrants compare to more established drugs? Which market barriers are already associated with Descovy and Genvoya?
Lifting the lid on Market Access issues
- Descovy (emtricitabine/tenofovir alafenamide; Gilead)
- Genvoya (cobicistat/elvitegravir/emtricitabine/tenofovir alafenamide; Gilead)
- Isentress (raltegravir; Merck & Co.)
- Prezcobix (darunavir/cobicistat; Janssen Biotech)
- Prezista (darunavir; Janssen Biotech)
- Reyataz (atazanavir; BMS)
- Stribild (cobicistat/elvitegravir/emtricitabine/tenofovir disoproxil fumarate; Gilead)
- Triumeq (abacavir/dolutegravir/lamivudine; ViiV Healthcare)
- Truvada (emtricitabine/tenofovir disoproxil fumarate; Gilead)
- Viread (tenofovir disoproxil fumarate; Gilead)
Market Access Impact: HIV gives a unique insight into the issues affecting the major HIV drug manufacturers. You’ll learn:How barriers affect market access:
How barriers affect your brand:
- Which HIV brands are physicians prescribing the most?
- How are prescribing decisions being affected by market barriers?
- Are some barriers having more impact than others?
A Report Based on Expert Knowledge
- How many doctors prescribe your brand? How many don’t, but would consider it?
- Why don’t doctors prescribe your brand? What do they choose instead?
- Which competing brands does your brand take market share from?
We surveyed 100 infectious disease specialists and general practitioners in the US.All respondents have:
- Been practising for 2+ years
- Prescribed at least one of the listed products
- Seen at least 5 HIV patients in total in the last month
We conducted the survey between 2nd and 7th March 2017. About FirstWord
FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.
FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
- 1.What are market barriers?
- 2.About this report
- 3.About the survey
- 4.Brands included in the survey
- 5.Executive summary