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Market Access Impact (EU5) [Melanoma]

Market Access Impact (EU5) [Melanoma]


Two brands are neck and neck for 2nd place. Would eliminating barriers break the tie?

In the EU5, market barriers affect nearly a quarter of all melanoma prescriptions, giving the top brand a narrow lead over two rivals that are tied for 2nd place. Find out how eliminating barriers would shake up the top and middle of the market, and help the last place brand double its share in Market Access Impact: Melanoma (US).

Based on a survey of 150 oncologists and dermato-oncologists, the report covers 7 major therapies from Amgen, Bristol-Myers Squibb, Merck & Co., Novartis, and Roche. Handy graphs and charts reveal which of 7 different barriers cost your brand the most market share, and which ones help you take the most from competitors.

Reasons to Purchase

Top Takeaways

Barriers affect nearly a quarter of all prescriptions: But two barriers in particular affect more prescriptions that the others.

Market access is not the problem: Barriers related to market access affect far fewer prescriptions than either of the top two barriers.

Four brands gain share: But the most prescribed brand sees a significantly larger net gain than any other brand.

One brand loses big: The least-prescribed brand loses far more market share than any competitor, and suffers disproportionately from four of the seven barriers.

Eliminating barriers would shake up the rankings: Moving one brand into second place, shuffling the order in the middle of the pack, and doubling share for the last-place brand.

One brand has a big perception problem: Nearly 15% of surveyed doctors didn’t even know it existed.

Paragraph>Insight into 7 Major Melanoma Drugs

Imlygic (talimogene laherparepvec; Amgen)

Keytruda (pembrolizumab; Merck Sharp & Dohme)

Mekinist (trametinib; Novartis)

Opdivo (nivolumab; Bristol-Myers Squibb)

Tafinlar (dabrafenib; Novartis)

Yervoy (ipilimumab; Bristol-Myers Squibb)

Zelboraf (vemurafenib; Roche)

Exploring Important Market Access Issues

Market Access Impact: Melanoma (EU5) explores key issues affecting Melanoma drug manufacturers. You’ll learn:

How barriers affect market access:

What brands do doctors prescribe the most?

How many prescriptions do barriers affect?

Which barriers have the biggest impact?

How barriers affect your brand:

How many doctors prescribe your brand? How many don’t, but would consider it?

Why don’t doctors prescribe your brand? What do they prescribe instead?

Which competing brands does your brand take market share from?

A Report Based on Expert Knowledge

We surveyed 150 medical oncologists and dermato-oncologists—30 from each EU5 country (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world.

All respondents have:

Been practicing for 2+ years

Prescribed at least one of the listed products

Seen at least 5 patients with rheumatoid arthritis in total in the last month

We conducted the survey between January 10th and 16th, 2017.

About FirstWord

FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.

FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.

FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.

1.What are the market barriers
2.About this report
3.About the survey
4.Brands included in the survey
5.Executive summary

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