Market barriers affect nearly 15% of multiple sclerosis prescriptions in the EU5
In the EU5 countries, market barriers affect a modest 15% of multiple sclerosis prescriptions, but they’re giving market share to most of the brands we surveyed. These market share gains go to 7 of the 11 brands we surveyed, putting the market leaders even further ahead. Meanwhile some brands have a bigger problem: doctors aren’t prescribing them at the same rates as other treatments.
Market Access Impact: Multiple Sclerosis (EU5) shows you how widely prescribed your brand is, and reveals how 7 barriers affect your market share. You’ll learn how much share you win and lose, who you take share from, and who gets your lost share.
Based on a survey of 150 neurologists from the key EU5 markets (France, Germany, Italy, Spain and the UK), the report covers 11 major therapies from Genzyme, Biogen, Sanofi, Bayer, Teva, Novartis, Merck Group, and AbbVie/Biogen.
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Barriers affect nearly 15% of prescriptions. Most barriers have a more or less equal overall impact, but each one affects some brands more than others.
Most brands gain share. 7 of the 11 surveyed brands lose market gain share because of barriers, and these gains are significant for the leading brands.
One brand has a big lead. Despite the fact that this brand is only the sixth most prescribed brand, barriers are proving to be a huge positive as it gains the most share than any other brand.
2 barriers are holding most brands back. All surveyed neurologists opine that they can’t prescribe many of the brands due to patient related issues.
Awareness is good for all brands. Very few neurologists haven’t heard of the brands we surveyed, but ‘willingness to try’ data might be surprising for some brands.
How many doctors prescribe your brand? How many don’t, but would consider it?
Why don’t doctors prescribe your brand? What do they prescribe instead?
Which competing brands does your brand take market share from?
A Report Based on Expert Knowledge
We surveyed 150 neurologists—30 from each EU5 country (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world.
All respondents have:
Been practicing for 2+ years
Prescribed at least one of the listed products
Seen at least 5 patients with asthma and/or COPD in total in the last month
We conducted the survey between July 3rd and 13th, 2017.
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