Wireless Telecommunications Services
Brief Excerpt from Industry Overview Chapter:
Companies in this industry operate and maintain switching and transmission facilities to provide telecommunications services via airwaves. Major companies include AT&T, Verizon, and T-Mobile USA (all based in the US), as well as América Móvil (Latin America), China Mobile (China), Deutsche Telekom (Germany), NTT DoCoMo9 (Japan), and Vodafone Group (UK).
With some markets reaching saturation, competition has grown fierce as wireless telecommunications service providers fight to attract subscribers from other carriers to sustain revenue growth. Until recently, the proliferation of smartphones and tablets largely drove revenue and R&D growth. Companies can differentiate their services through pricing, network performance, customer service, and diversity of offerings, such as mobile, broadband, and TV services.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major services include voice calls, text messaging, and internet access. While voice telephony traditionally dominated wireless network traffic, data surpassed it for the first time in the late 2000s.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook