Brief Excerpt from Industry Overview Chapter:

Companies in this industry make wine and brandies either from grapes that they grow or that are grown elsewhere. Major companies include Bronco Wine Company, Constellation Brands, E&J Gallo Winery, Jackson Family Wines, and The Wine Group (all based in the US); as well as Concha y Toro (Chile), Heineken Beverages (South Africa), Gruppo Italiano Vini (Italy), Treasury Wine Estates (Australia), and Veuve Clicquot (France).


Demand for wine is driven by the restaurant and hotel industries, the level of business entertainment spending, and consumer income. A winery's profitability depends on production volume and sales price, both of which can vary from year to year. Large companies have stronger distribution channels and can enjoy significant economies of scale in production. Small wineries can compete with big-volume producers by making higher-quality wines that sell at a premium price. The US industry is concentrated: the 50 largest companies account for about 70% of revenue.


Table wine - including red and white wines and other still wines containing 14% or less alcohol by volume - makes up about 80% of volume sales in the US. Leading table wine varietals (wines named after the grape they are made from) are chardonnay, pinot noir, merlot, white zinfandel, cabernet sauvignon, pinot grigio, syrah, and sauvignon blanc. Other revenue sources include dessert wines, distilled liquor, and revenue from rental of space for events such as weddings.

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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