Weight Reduction Services
Brief Excerpt from Industry Overview Chapter:
Companies in this industry provide nonmedical weight loss services and products that include counseling, food supplements, menu and exercise planning, and body measurement and weight monitoring. Major companies include Weight Watchers, Jenny Craig, and Nutrisystem (all based in the US), as well as Dukan Diet (France), Nutrition & Diet Center (Saudi Arabia), and Rosemary Conley Online (UK).
Consumers' excess weight, personal income, and leisure time drive demand. The profitability of individual companies depends on effective marketing, customer acquisition and retention, and efficient operations. Large companies have advantages of scale in marketing, infrastructure, and partnerships, such as licensing deals for private-label products and foods. Small companies can compete effectively by offering individualized services or upscale facilities. The US industry is highly concentrated: the 50 largest companies account for about 80% of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Program fees account for about 85% of industry revenue; sales of food and other products and other personal care services account for the rest. Products include DVDs, CDs, scales, journals and other record-keeping materials, cookbooks, and motivational and self-help guides.
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