Vegetable & Melon Farming
Brief Excerpt from Industry Overview Chapter:
Companies in this industry produce vegetable and melon crops, seeds, and bedding plants. Major companies include US-based Bolthouse Farms, Chiquita, and Dole Food, along with Chaoda Modern Agriculture (based in Hong Kong), Fresh Del Monte Produce (Cayman Islands), and Mastronardi Produce (Canada).
Demand is driven by population growth, consumer preferences, and government programs promoting fresh produce. The profitability of individual companies depends on maximizing crop yield and minimizing loss from disease, insects, or unfavorable weather. Large companies have advantages in diversified crop production and access to labor. Small companies can compete effectively by specializing. The US industry is concentrated: the top 10% of farms generate about 90% of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Tomatoes, tubers (potatoes, sweet potatoes, cassava), cucumbers, and watermelons are among the most produced crops globally. Major US products include potatoes (nearly 30% of revenue), lettuces (nearly 20%), and tomatoes (nearly 10%). Other top products include sweet corn and broccoli.