Trade Show & Event Planning Services

Trade Show & Event Planning Services

Brief Excerpt from Industry Overview Chapter:

Companies in this industry organize, manage, operate, and promote trade shows, conventions, conferences, and meetings. Major companies include Freeman Company and Viad (both based in the US); Hyve Group, Informa Markets, and Reed Exhibitions (all based in the UK); and GL events (France).


Demand is driven by overall economic activity and corporate profits. The profitability of individual companies depends on managing costs, marketing shows effectively, and retaining key staff members. Large companies have advantages of multiple locations and economies of scale in negotiating labor, transportation, and supply contracts. Small companies compete successfully by delivering superior customer service that drives repeat business. The US industry is fragmented: the top 50 companies generate slightly less than 50% of revenue.


Events typically include presentations and workshops; an exhibition area for vendors to promote their products and services; and entertainment activities, such as meals, receptions, and local sightseeing tours. In addition to planning and staging events, some companies also design, build, ship, and set up trade show booths for individual exhibitors.

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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