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Toy & Hobby Stores

Toy & Hobby Stores

Brief Excerpt from Industry Overview Chapter:

Companies in this industry operate physical retail stores that sell new toys, games, and hobby and craft supplies; some also sell products online. Major companies include GameStop, Michaels, Hobby Lobby, and AC Moore Arts & Crafts (all based in the US), as well as Citta del Sole (Italy), Hamleys (UK), LEGO Group (Denmark), and Toyworld (Australia).


Competition from big-box retailers (notably Walmart and Target), growing online toy sales, and changes in the way children play in the Digital Age are posing challenges to traditional toy retailers. Toy and hobby stores compete with multiple retailers offering similar products, including mass merchandisers, consumer electronics stores, and fabric and sewing goods stores. Brick-and-mortar toy stores are losing market share to online toy retailers that offer lower prices and fast or free shipping.


Major products include toys (30% of sales), craft supplies (15%), kitchenware and home furnishings (15%), games (6%), and sewing supplies (4%). Other products include hobby goods, artificial flowers, and art supplies. Among traditional toys, key categories include outdoor and sports toys, infant and preschool toys, and dolls. Toy stores may provide assembly or delivery services. Hobby stores may offer classes, known as “how-to” seminars, and picture framing or floral arrangement.

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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