Brief Excerpt from Industry Overview Chapter:
Companies in this industry broadcast television programs to the public. The major US broadcast TV networks, often referred to as the Big Four, are ABC, CBS, Fox, and NBC; leading companies based outside the US include the BBC (UK), Japan Broadcasting Corporation, RTL Group (Luxembourg), and ProSiebenSat1 Media (Germany).
Advertising spending, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on programming mix and efficient operations. Large companies have advantages of economies of scale in production and distribution. Small companies can compete effectively with special programming that attracts a targeted audience. The US industry is highly concentrated: the top 50 companies account for more than 90% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
National and regional over-the-air advertising accounts for about 39% of revenue for the industry in the US, local ads for about 30%. Other revenue sources include network compensation (17%) and programming services (15%). Ad sales and audience size are major industry metrics.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook