Companies in this industry purchase network access and capacity from telecommunications carriers and resell wired and wireless telecommunications services to businesses and households. Most major carriers provide network access to resellers on a wholesale basis and also own reseller brands. Major US companies include Boost Mobile and Virgin Mobile USA (both owned by Sprint), Cricket Communications (owned by AT&T), and MetroPCS (owned by T-Mobile); independent US resellers include Best Cellular and Ultra Mobile. Major companies based outside the US include TracFone (a subsidiary of Mexican wireless carrier América Móvil) and the UK's Virgin Mobile.
Demand is driven by consumer spending, growth in business activity, and new technology. The profitability of individual companies depends on efficient operations and good marketing and customer service. Large companies enjoy economies of scale in purchasing telecommunications services to resell. Smaller companies can compete effectively in niche geographic markets. The US industry is concentrated: the top 50 companies account for about 75% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Telecommunications resellers offer services at lower prices and with more flexible plans than traditional carriers because they obtain bulk access to networks at wholesale rates and set retail prices independently.