Market Research Logo

TV Broadcast & Cable Networks

TV Broadcast & Cable Networks

Brief Excerpt from Industry Overview Chapter:

Companies in this industry broadcast television programs for free to the public and for cable subscribers. In the US, major broadcast TV networks are ABC, CBS, Fox, and NBC, while leading basic-cable networks include ESPN, Fox News, USA Network, and Univision. Other leading companies include Luxembourg-based RTL Group (owned by Germany's Bertelsmann), Japan's Nippon Hoso Kyokai (NHK, also called Japan Broadcasting Corporation), the UK's ITV, and Italy's Mediaset.

COMPETITIVE LANDSCAPE

Business advertising, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on advertising volume, programming mix, and efficient operations. Large companies have advantages of market dominance, often owning the only TV stations in a geographic area. Small companies can compete effectively with special programming that attracts a targeted audience. The US industry is highly concentrated: the top 50 TV broadcasting companies account for about 90% of TV broadcasting revenue; the top 50 cable and other subscription programming companies account for nearly all of cable/subscription TV revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major industry product lines are broadcasts (air time) and programming, production, and post-production services. Other sources of revenue include program rights, merchandise sales, and sales of website advertising space.


Industry Overview
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report