Sporting Goods Manufacturing
Brief Excerpt from Industry Overview Chapter:
Companies in this industry manufacture sporting and athletic goods, including sports and fitness equipment. Major companies include Acushnet, BRG Sports, Callaway Golf, ICON Health & Fitness, and Russell (all based in the US), as well as Amer Sports (Finland), Decathlon (France), Head (Netherlands), and Mizuno (Japan).
Sporting goods manufacturers are retooling their distribution, sales, and marketing strategies as the sporting goods retail sector becomes increasingly volatile. Major big-box chains have gained leverage over suppliers as they acquire smaller retailers that have fallen into bankruptcy. Large sports equipment manufacturers are increasingly selling products directly to consumers through their own websites, allowing them to offer lower prices or reap higher profit margins by bypassing retailers. The industry competes with vertically integrated retailers that manufacture and sell their own products; companies may also lose business to outlets that sell used sports equipment.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major product categories include gym and exercise equipment and golf equipment, each of which accounts for about 30% of US industry revenue. Another 25% of revenue comes from equipment for sports such as baseball, basketball, football, hockey, and tennis.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook