Brief Excerpt from Industry Overview Chapter:
Companies in this industry operate spas and wellness centers. Major US companies include destination spa chains Canyon Ranch and Golden Door; massage clinic franchise Massage Envy and Steiner Leisure, which operates spas on cruise ships and at resorts and hotels; and day spa franchise Woodhouse Day Spa. Major companies based outside the US include Absolute Spa (Canada); Keio Takaosan Onsen Gokurakuyu (Japan); and Polska Grupa Uzdrowisk (Poland).
Demand for spa services is driven by personal income, wellness tourism, and demographic trends. The profitability of individual companies depends on efficient resource use and effective marketing. Spa visits and revenue per visit are key industry metrics. Larger companies have some economies of scale in marketing and purchasing. Small companies compete by offering unique services, catering to a local market, and delivering a superior customer experience. The US fitness and recreational sports centers industry, which includes spa services, is fragmented: the top 50 companies account for about one-third of sales.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major providers of spa services are day spas (about 80%); resort and hotel spas; and medical spas. Other providers include club spas, mineral springs spas, and destination spas. Day spas include hair and nail salons with "spa" in the name that may offer a few traditional spa services. Medical spas focus on services provided by health care professionals, such as Botox injections and laser hair removal. Destination spas offer lodging and a specific health regime, such...
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