Recreational Vehicle Parks
Brief Excerpt from Industry Overview Chapter:
Companies in this industry operate facilities to accommodate campers using tents, travel trailers, and recreational vehicles (RVs). Major companies include Kampgrounds of America (KOA) and Thousand Trails (both based in the US), as well as Discovery Holiday Parks (Australia); Siblu (France); and the UK-based Camping and Caravanning Club, and Parkdean Resorts.
Demand is driven by personal income and tourist travel. The profitability of individual campgrounds depends on site occupancy rate and effective marketing. Large campgrounds have advantages in diversity of site offerings and amenities. Small campgrounds can compete effectively by marketing to their target demographic and by obtaining desirable locations. The US RV parks and campgrounds industry is fragmented: the 50 largest companies account for about 25% of industry revenue. Most RV park operators are privately held, single-location companies.
PRODUCTS, OPERATIONS & TECHNOLOGY
Campground rentals and other accommodations account for about 80% of industry revenue; other sources of revenue include membership fees (5%); and sales of food and beverages (4%). RV parks also generate revenue by selling fuel, souvenirs, and vehicle parts and accessories.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook