Market Research Logo

Recreational Vehicle Manufacturing

Recreational Vehicle Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry manufacture campers, motor homes, and travel trailers. Major companies include Forest River, REV Group (owner of the Fleetwood and Monaco brands), Thor Industries, and Winnebago (all based in the US), along with Hymer (Germany), Swift (UK), and Trigano (France).

COMPETITIVE LANDSCAPE

Demand is driven by consumer income and demographics, as RV buyers are mainly middle aged and older. The profitability of individual companies depends on the ability to design desirable products. Large companies have economies of scale in production and distribution. Small companies can compete successfully by concentrating on a product line or by specializing in components. The US industry is highly concentrated: the 50 largest motor home manufacturers account for almost all of industry revenue; the top 50 travel trailer manufacturers generate about 85% of industry revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Travel trailers and campers together account for about 75% of industry revenue; motor homes account for about 25%. Some manufacturers also make "park" models, which are essentially small manufactured homes that require hookups and are intended to be moved, but only occasionally.


Industry Overview
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report