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Photographic Services

Photographic Services
Brief Excerpt from Industry Overview Chapter:

Companies in this industry provide still, video, or digital photography services, such as commercial and industrial photography, portrait photography, and special events photography. Major US companies include portrait studios Cherry Hill Programs, Lifetouch, Picture People, and Portrait Innovations, as well as commercial photo service Getty Images. Outside the US, major companies include H Tempest (UK), Studio Alice (Japan), and Visual China Group.

COMPETITIVE LANDSCAPE

Demand is closely tied to consumer income and corporate marketing activity. The profitability of individual companies depends heavily on effective marketing. Large companies have economies of scale in marketing and production. Small companies can compete effectively by offering specialized services or holding favorable locations. The US photographic services industry is fragmented: the 50 largest companies generate about 40% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products are family portraits and images for corporate advertising and marketing materials. Among companies with at least one employee, portrait studios account for about 70% of industry revenue; commercial photography for about 30%.


Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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