Companies in this industry provide services such as commercial and industrial photography, portrait photography, and special events photography. Major US companies include portrait studios Lifetouch, Picture People, and Portrait Innovations, as well as commercial photo service Getty Images. Outside the US, major companies include PixiFoto (the UK), Studio Alice (Japan), and Visual China Group.
Demand is closely tied to consumer income and corporate marketing activity. The profitability of individual companies depends heavily on effective marketing. Large companies have economies of scale in marketing and production. Small companies can compete effectively by offering specialized services or holding favorable locations. The US photographic services industry is fragmented: the 50 largest companies generate about 40% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products are family portraits and images for corporate advertising and marketing materials. Portrait studios account for about 70% of industry revenue; commercial photography for about 30%.