Market Research Logo

Pet Food Manufacturing

Pet Food Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry manufacture food for dogs and cats, using grains, oilseed products, and meat products. Major companies include divisions of Colgate-Palmolive (Hill's Pet Nutrition); General Mills (Blue Buffalo Pet Products); JM Smucker (Big Heart Pet Brands); and Mars (Iams, Pedigree, and Royal Canin), all based in the US; along with Affinity Petcare (Spain), Heristo (Germany), Nestlé Purina PetCare (Switzerland), and Unicharm (Japan).

COMPETITIVE LANDSCAPE

Pet ownership drives demand. The profitability of individual companies depends heavily on effective marketing. Large companies have advantages of scale in manufacturing, marketing, and distribution. Small companies can compete effectively by offering specialized products or by serving a local market. The US pet food manufacturing industry is highly concentrated: the eight largest companies account for about 80% of sales.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include dry dog food, which accounts for about 45% of industry revenue, dry cat food (20%), dog and cat treats (15%), wet cat food (10%), and wet dog food (10%), according to the Pet Food Institute.


Industry Overview
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report