Personal Computer Manufacturing
Brief Excerpt from Industry Overview Chapter:
Companies in this industry produce desktop and portable personal computers (PCs). Major companies include Acer, Apple, Asus, Dell, HP, and Lenovo.
Demand in the PC market is driven by technological advances, disposable income in the consumer market, and corporate spending cycles. The profitability of individual companies depends on supply chain efficiency and ancillary products and services. Large companies have advantages in leveraging extensive marketing budgets and sales channels, securing component discounts, and manufacturing efficiencies. Small companies can compete by offering unique products or localized service and support. The US computer manufacturing industry is highly concentrated: the top 50 companies account for nearly all revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
PCs come in a variety of shapes and sizes and may be customized for specific applications. As computer and communications technologies have advanced, the PC product category has diversified. Manufacturers of portable computers, including laptops (also known as notebooks) and ultramobiles (a category that includes tablets, notebook-tablet hybrids, and super-light clamshell laptops), continue to release slimmer and lighter form factors each year.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook