Brief Excerpt from Industry Overview Chapter:
Physicians in this industry provide pre-, post-, and perinatal care, deliver infants, and treat health issues specific to women. The industry has no dominant companies.
Demand is driven by population growth and private insurance and government health care policies. In private practices, profitability depends on insurance participation and reimbursements, patient volume, and administrative efficiency. In hospitals and outpatient clinics, profitability largely depends on reputation and geographic location. OB/GYNs practicing in large groups enjoy economies of scale in hiring support staff and purchasing medical equipment. Smaller practices can compete effectively by developing strong referral networks.
PRODUCTS, OPERATIONS & TECHNOLOGY
Services consist primarily of patient care and lab tests; some practices also sell supplies. OB/GYNs prevent, diagnose, and treat diseases and disorders of the female reproductive system, counsel patients in family planning, provide prenatal care, deliver babies, conduct lab tests, and perform medical procedures including cesarean births, hysterectomies, and abortions. The practice of OB/GYN is segmented into subspecialties including infertility and hormone treatment, cancer treatment, prenatal and postnatal care, and pelvic reconstructive surgery.
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