Brief Excerpt from Industry Overview Chapter:
Institutions in this industry include grantmaking foundations, giving services, advocacy groups, civic clubs, and social organizations. Major institutions include AARP, the American Cancer Society, the Nature Conservancy, and the Pew Charitable Trusts (all based in the US), as well as BRAC (Bangladesh), the International Federation of Red Cross and Red Crescent Societies (Switzerland), and The National Trust and Oxfam GB (UK).
Demand is driven by the need to represent special interests or provide social services that can't be met by the market or government. Organizations receive nonprofit status because their primary purpose is religious, charitable, scientific, literary, or educational in nature. Their purpose must be to serve the public good versus a private interest.
PRODUCTS, OPERATIONS & TECHNOLOGY
Nonprofits can be classified into service categories, including the arts, culture, and humanities; education; environment and wildlife; health; human services; international and foreign affairs; membership benefit; and public benefit.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook