Multimedia, Graphics & Publishing Software
Brief Excerpt from Industry Overview Chapter:
Companies in this industry design and publish computer software for multimedia production, editing, and distribution; graphics and Web design; and desktop and online publishing. Major companies include Adobe Systems, Autodesk, and Avid Technology (all based in the US), as well as Bohemian Coding (the Netherlands), Corel (Canada), CyberLink (Taiwan), and Wix (Israel). Other leading providers of multimedia, graphics, and publishing software include diversified tech companies such as Apple and Microsoft.
Demand is driven by corporate spending on publishing and graphic arts. The profitability of individual companies depends on technical expertise and successful marketing. Large companies have advantages in development, marketing, and distribution resources. Small software companies compete by focusing on niche applications or emerging technologies.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include software for visualization/simulation, digital video, imaging, and modeling/animation. Other offerings include font development software, streaming media encoding software, and applications for imaging systems embedded in printers, copiers, and scanners.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook