Brief Excerpt from Industry Overview Chapter:
Companies in this industry manufacture motorcycles, mopeds, and motor scooters. Major companies include Jiangmen Dachangjiang Group, Lifan Industry (Group), Loncin Motor, and Zongshen Industrial Group (all based in China); BMW (Germany); Hero MotoCorp (India); Honda, Kawasaki, Suzuki, and Yamaha (Japan); and Harley-Davidson and Polaris (the US).
Personal income and interest rates drive demand. The profitability of individual companies depends on volume and sales of high-margin accessories and add-ons. Large companies enjoy economies of scale in purchasing and in maintaining dealer networks. Small manufacturers compete by offering highly customized products. The US industry is highly concentrated.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include street bikes, such as cruisers, sport bikes, standards, and touring motorcycles; off-road cycles designed for dirt and mountain terrain; scooters; and dual sport bikes designed for both road and off-road usage.
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