Brief Excerpt from Industry Overview Chapter:
Companies in this industry produce, process, or distribute information and entertainment content. US-based media conglomerates include AT&T (owner of Time Warner), Comcast (owner of NBCUniversal), Disney, CBS Corp, and Viacom, all of which have a global sphere of influence. Major companies based outside the US include Germany's Bertelsmann and ProSiebenSat.1 Media.
Massive media conglomerates dominate the global content production and distribution industry. The ability to compete successfully depends on the capacity to provide high-quality popular content, adapt to and exploit technological developments, respond to changes in consumer behavior, and achieve widespread distribution.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major revenue sources are telecommunications services (about 45% of total); traditional publishing, including books, newspapers, magazines, and software (about 20%); and radio and TV content distribution, including broadcasting, cable, and other pay TV subscription services (10%). Additional products and services include movie production and distribution; music publishing, licensing, and recording; internet publishing and Web portals; and data processing.
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