Market Research Logo



Brief Excerpt from Industry Overview Chapter:

Companies in this industry produce, process, or distribute information and entertainment content. In the US, the media industry is dominated by six conglomerates: NBCUniversal (owned by Comcast), Time Warner (owned by AT&T), Disney, Twenty-First Century Fox, CBS Corp, and Viacom. Major companies based outside the US include Germany's Bertelsmann and ProSiebenSat.1 Media, as well as France's Vivendi.


Massive media conglomerates dominate the global content production and distribution industry. The ability to compete successfully depends on the capacity to provide high-quality popular content, adapt to and exploit technological developments, respond to changes in consumer behavior, and achieve widespread distribution.


Major revenue sources are telecommunications services (about 45% of total); traditional publishing, including books, newspapers, magazines, and software (about 20%); and radio and TV content distribution, including broadcasting, cable, and other pay TV subscription services (10%). Additional products and services include movie production and distribution; music publishing, licensing, and recording; internet publishing and Web portals; and data processing.

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report