Brief Excerpt from Industry Overview Chapter:
Companies in this industry are engaged primarily in offering docking or storage facilities for pleasure boats. Major US companies include IGY Marinas, Safe Harbor Marinas, Suntex Marinas, and Westrec Marinas. Outside the US, major marinas include Hong Kong-based Gold Coast Yacht and Country Club and Mulpha Australia's Sanctuary Cove.
Demand is driven by ownership rates for power boats and sailboats. The profitability of an individual marina depends on location and good marketing. Large companies have the resources to advertise and negotiate better prices with suppliers, builders, and maintenance firms. Small companies can compete by offering customized services or preferred locations. The US industry is highly fragmented: the top 50 companies account for 20% of industry revenue. More than 90% of US marina operators have only one location.
PRODUCTS, OPERATIONS & TECHNOLOGY
The main business of marinas is renting slips (dockside spaces) and moorings (anchored buoys). Marinas also sell fuel and other items and provide maintenance services. About 40% of industry revenue comes from slip and storage fees, 15% from maintenance, and 10% from fuel sales. Other sources of revenue include sales of food and beverages (5%) and marine equipment (5%).
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