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Magazine Publishers

Magazine Publishers

Brief Excerpt from Industry Overview Chapter:

Companies in this industry produce and distribute magazines and other print and electronic periodicals. Major US companies include Meredith, Advance Magazine Publishers (doing business as Condé Nast), Hearst, and International Data Group. Outside the US, major companies include Arnoldo Mondadori Editore (Italy), Bauer Media Group (Germany), Gruner + Jahr (Germany), and Sanoma (Finland).

COMPETITIVE LANDSCAPE

Demand for magazines is driven largely by growth in consumer income. The profitability of individual companies depends highly on marketing expertise. Small companies can compete by specializing in niche topics and markets, while larger companies benefit from a wide selection of magazine titles to offer advertisers. Large companies also have economies of scale in production and distribution. The US industry is concentrated: the 50 largest companies generate about 60% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

General interest magazines account for about 60% of industry revenue; arts and leisure magazines, 25%; and financial, professional, and academic publications, 15%.


Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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