Lawn & Garden Tractor & Equipment Manufacturing
Brief Excerpt from Industry Overview Chapter:
Companies in this industry manufacture lawn tractors, lawn mowers, and other powered lawn and garden equipment. Top companies include Briggs & Stratton, Deere, MTD Products, and Toro (all based in the US), as well as Emak (Italy), Honda and Kubota (both of Japan), and Husqvarna (Sweden).
Demand is driven by consumer spending. The profitability of individual companies depends on effective marketing, efficient production, and product innovation. Large companies have economies of scale in purchasing and production. Small firms can compete by making specialty products. The industry is highly concentrated: in both segments the top 50 companies account for more than 95% of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Riding lawn, garden, and snow equipment accounts for about 35% of industry revenue, about the same as the revenue share for nonriding equipment, which includes mowers as well as hedge and string trimmers, leaf blowers, chipper-shredders, edgers, tillers, and snow blowers. Parts and attachments make up about 30% of industry revenue.
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