Lawn & Garden Tractor & Equipment Manufacturing
Brief Excerpt from Industry Overview Chapter:
Companies in this industry manufacture lawn tractors, lawn mowers, and other powered lawn and garden equipment. Top companies include Briggs & Stratton, Deere, MTD Products, and Toro (all based in the US), as well as Emak (Italy), Honda and Kubota (both of Japan), and Husqvarna (Sweden).
Demand is driven by consumer spending. The profitability of individual companies depends on effective marketing, efficient production, and product innovation. Large companies have economies of scale in purchasing and production. Small firms can compete by making specialty products. The industry is highly concentrated: in both segments the top 50 companies account for more than 95% of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Push lawn mowers account for about 45% of industry revenue; riding mowers account for about 35%. Other products include hedge and string trimmers, leaf blowers, chipper-shredders, edgers, tillers, snow blowers, and lawn equipment accessories.
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