Innovations in Medical Communications and Information
Today’s medical information and communications teams must look “outside the box” for cost-effective solutions to connecting with an increasingly diverse audience. This report will help you understand which communications are really making a difference and how to assess them.
Get an insider’s look at how your colleagues and competitors in pharma are using technology to meet communications challenges.
Reasons to Purchase
Answers to Key Questions
Key Issues Explored
- Which of today’s communications innovations are making a real difference in medical information and communications?
- What feedback are companies getting from their constituents as they explore innovation in medical information and communications?
- As healthcare providers and other external stakeholders become increasingly busy and distracted, how can you best be sure of reaching them?
- How are communications likely to continue to evolve over the next five years?
- What is the one critical element that every communication today must include?
- What is the right balance between traditional and digital forms of communication?
- How are the industry’s leaders making use of technology to enhance vital communications with constituents?
- How should you assess the value of new platforms and technologies?
- What can and should you do to help healthcare providers deal with information overload?
- Should you be outsourcing more of your communications activities?
- To succeed, new platforms and technologies must deliver a truly new experience, rather than simply repackage existing information
- Having the right systems and processes in place can help ensure regulatory compliance as well as internal efficiency
- Virtual engagements will continue to increase, and ultimately surpass physical engagements with customers and constituents
- Medical information and communications teams must look “outside the box” for cost-effective solutions to connecting with an increasingly diverse world on increasingly complex topics
- Innovation in communications is a competitive advantage
Contributors include senior-level professionals from Astellas, AstraZeneca, Gilead, Novartis, and Teva.
If effective, timely, compliant medical information and medical communications are important to your business, you need to read Innovations in Medical Information and Communication. About FirstWord Reports
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- 1. Executive summary.
- 2. Methodology and objectives
- 3. Contributors
- 4. Medical communication
- 5. What is medical communication?
- 6. Challenges in medical communication
- 7. Communicating effectively with external stakeholders
- 8. Ensuring access to quality information.
- 9. Being innovative in a cost-constrained environment
- 10. Regulatory compliance
- 11. Innovation in medical communication and education
- 12. Case study: innovation to address specific challenges
- 13. Digital technology initiatives for innovative medical education
- 14. Planning and adapting for digital communication
- 15. Outsourcing communication activities
- 16. The future role of innovation in medical communication
- 17. Wider use of virtual meetings
- 18. Innovation should deliver something new
- 19. The basic need for information has not changed
- 20. Striking a balance between digital and traditional communication.
- 21. A case for interactive meetings and networking with other HCPs
- 22. Budget and logistics
- 23. An innovative mix of virtual and physical meetings?
- 24. Medical information
- 25. What is medical information?
- 26. Structure and delivery of medical information
- 27. Providing a seamless medical information service
- 28. The global medical information function
- 29. Country level medical information
- 30. Contracting-in medical information delivery
- 31. Challenges and opportunities for medical information
- 32. Staying up to date with scientific intelligence
- 33. Rising above the information overload.
- 34. Offering multichannel solutions while remaining compliant
- 35. Innovative processes and systems
- 36. Handling and recording medical information enquiries
- 37. Case study: innovation to improve efficiency in medical enquiry handling and recording.
- 38. Keeping information up to date
- 40. Harnessing digital technology for medical information provision
- 41. Case study: making innovative solutions part of everyday business
- 42. Medical information online
- 43. AbbVie
- 44. AstraZeneca.
- 45. Bristol-Myers Squibb
- 46. Fresenius Kabi
- 47. GlaxoSmithKline.
- 48. Janssen
- 49. Merck & Co
- 50. Novartis
- 51. Pfizer
- 52. Shire
- 53. Live online chat
- 54. Case study: Gilead’s dedicated medical information website
- 55. A medical information portal?
- 56. Key findings