Household Appliance Manufacturing
Brief Excerpt from Industry Overview Chapter:
Companies in this industry manufacture small electric appliances as well as other major household appliances. Major companies include US-based Whirlpool, along with BSH Hausgeräte (Germany), Electrolux (Sweden), Haier Electronics and Haier-owned GE Appliances (China), and LG Electronics (South Korea).
Demand is driven by growth in consumer income and by home sales. The profitability of individual companies depends on efficient operations and effective marketing. Large companies have economies of scale in production, marketing, and distribution. Small companies can compete effectively by producing specialty products, subcontracting to the larger manufacturers, or producing name brand goods under contract. The US industry is highly concentrated: the top 20 companies generate about 90% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major product categories are refrigerators and freezers, washers and dryers, as well as ovens and ranges. Other leading sources of revenue include dishwashers, fans, microwave ovens, vacuum cleaners, and water heaters.
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