Companies in this industry manufacture large appliances, such as stoves, ovens, refrigerators, and washers and dryers, as well as small appliances, including vacuum cleaners, fans, humidifiers and dehumidifiers, and toaster ovens. Major companies include US-based Whirlpool, along with BSH Bosch (Germany), Electrolux (Sweden), Haier and Haier-owned GE Appliances (China), and LG Electronics (South Korea).
Demand is driven by growth in consumer income and by home sales. The profitability of individual companies depends on efficient operations and effective marketing. Large companies have economies of scale in production, marketing, and distribution. Small companies can compete effectively by producing specialty products, subcontracting to the larger manufacturers, or producing name brand goods under contract. The US industry is highly concentrated: the top 20 companies generate about 90% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major product categories are refrigerators and freezers (about 20% of US industry revenue); washers and dryers (20%); and ovens and ranges (20%). Other leading sources of revenue include dishwashers, fans, microwave ovens, vacuum cleaners, and water heaters.