Health Supplement Stores

Brief Excerpt from Industry Overview Chapter:

Companies in this industry sell vitamins, minerals, and dietary supplements from physical retail locations. Major companies include GNC Holdings, Vitamin Shoppe, and Vitamin World (all based in the US), along with Holland & Barrett (UK).


Health and nutrition trends, aging populations, and consumer spending drive demand. The profitability of individual companies depends on product innovation, effective merchandising, and competitive pricing. Large companies have advantages in purchasing, distribution, finance, and marketing. Small companies can compete effectively by providing superior customer service, offering unique products, serving a local market, or leveraging online sales. The US industry is concentrated: the top 50 companies generate about 50% of sales.


Major products sold in health supplement stores include vitamins, minerals and other dietary supplements, which accounts for more than 90% of the industry's revenue. Other products include food dry goods, cosmetics and fragrances, and personal hygiene supplies. The?vitamin, mineral, and health supplement (VMHS)?category includes "alphabet" vitamins, multi-vitamins, aromatherapy, herbal extracts, and macrobiotic, homeopathic, herbal and botanical remedies.?Sports nutrition?products, which include protein and weight gain supplements, sports drinks and bars, and high-potency vitamins, represent a major product category for retailers such as GNC and Vitamin Shoppe.?Weight loss?products include diet pills, shakes, bars, and teas; meal replacements; and low-carb items. Other categories include beauty care, pet care, books, and magazines.

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings