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Gun & Ammunition Manufacturing

Gun & Ammunition Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry manufacture small arms and ammunition. Major companies include American Outdoor Brands, Colt, National Presto, Remington Outdoor, and Vista Outdoor (all based in the US), as well as Beretta (Italy), FN Herstal (Belgium), Glock (Austria), Heckler & Koch (Germany), Kontsern Kalashnikov (Russia), Norinco (China), and Taurus (Brazil).

COMPETITIVE LANDSCAPE

Demand is driven partly by hunters, gun enthusiasts, and weapon upgrades by police departments. The profitability of individual companies is closely linked to marketing. Large companies have economies of scale in purchasing. Small companies can compete effectively by producing premium-priced high-quality or decorative guns. The industry is highly concentrated.

PRODUCTS, OPERATIONS & TECHNOLOGY

Firearms and accessories account for about 65% of US industry revenue; ammunition accounts for about 35%. The US industry produces about eight million guns per year: about 55% are pistols and revolvers; about 30% are rifles, and about 15% are shotguns and other firearms. Within a category, a company may make guns of different caliber and style. The most popular pistol calibers are 9 millimeter, .45, and .22. The most popular revolver calibers are .357, .45, and .38.


Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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