Companies in this industry manufacture small arms and ammunition. Major companies include American Outdoor Brands, Colt, National Presto, Remington Outdoor, and Vista Outdoor (all based in the US), as well as Beretta (Italy), FN Herstal (Belgium), Glock (Austria), Heckler & Koch (Germany), Kontsern Kalashnikov (Russia), Norinco (China), and Taurus (Brazil).
Demand is driven partly by hunters, gun enthusiasts, and weapon upgrades by police departments. The profitability of individual companies is closely linked to marketing. Large companies have economies of scale in purchasing. Small companies can compete effectively by producing premium-priced high-quality or decorative guns. The industry is highly concentrated.
PRODUCTS, OPERATIONS & TECHNOLOGY
Firearms and accessories account for about 60% of US industry revenue; ammunition accounts for about 40%. The US industry produces about 11 million guns per year: about 50% are pistols and revolvers; about 40% are rifles, and about 10% are shotguns and other firearms. Within a category, a company may make guns of different caliber and style. The most popular pistol calibers are 9 millimeter, .45, and .22. The most popular revolver calibers are .357, .45, and .38.