Greeting Card Publishers
Brief Excerpt from Industry Overview Chapter:
Companies in this industry primarily publish print greeting cards. Major companies include Hallmark, American Greetings, and CSS Industries (all based in the US), as well as Archies Limited (India), Carte Blanche Greetings (the UK), and Glory Moon Greeting Cards (Hong Kong).
Demand is driven by consumer disposable income. The profitability of individual companies depends on marketing expertise, efficient operations, and product innovation. Large companies may enjoy economies of scale in product development and distribution. Small companies can compete effectively by offering specialized or unique products. The US industry is highly concentrated: the top 50 companies account for nearly 100% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products are seasonal cards for events such as Christmas, Valentine's Day, Mother's Day, and graduation, as well as every-day cards to commemorate occasions and sentiments such as birthdays, sympathy, weddings, new baby, thank you, and congratulations. Companies that publish greeting cards may also sell related products such as calendars, gift wrap, stationery, notecards, photo albums, and decorations.
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