Companies in this industry sell garden products such as trees, plants, seeds, bulbs, and sod; some also offer farm supplies, including animal feed. Major companies include Adams Fairacre Farms, Armstrong Garden Centers, Calloway's Nursery, Meadows Farms, and Tractor Supply Company (all based in the US), as well as Dobbies and Wyevale Garden Centres (the UK).
Consumer income, home sales, and leisure activity trends drive demand in garden centers; the general health of the farming sector, which is tied to crop and livestock prices, weather, and consumer consumption patterns, drives demand in farm supply stores. The profitability of individual companies depends on effective merchandising and marketing, competitive pricing, and the ability to secure convenient locations. Large companies have advantages in purchasing, distribution, finance, and marketing and can better serve large customers. Small companies can compete effectively by offering specialty products, providing superior customer service, or serving a local market. The US industry is fragmented: the 50 largest companies generate about 35% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products sold include farm supplies (about 30% of revenue), soil treatments (27%), and outdoor nursery stock (12%). Soil treatments include fertilizers, lime, and other chemicals. Farm supplies include grain and animal feed. Outdoor nursery stock includes trees, shrubs, bedding plants, bulbs, sod, and seeds. Companies may also sell hardware, automotive fuel, pet food and supplies, and lawn and garden equipment and parts. Services include equipment repair, maintenance, or rental. Some...