Brief Excerpt from Industry Overview Chapter:
Companies in this industry operate gambling facilities or offer gaming activities. Major companies include US-based casino operators Caesars Entertainment, Las Vegas Sands, and MGM Resorts, as well as Galaxy Entertainment and SJM Holdings (Hong Kong), Tatts Group (Australia), and UK-based IGT and William Hill.
Demand for gambling is driven by consumer income growth and state spending. The profitability of individual companies depends on efficient operations and effective marketing. Large operators have the financial resources to make significant investments in facilities and efficient computer operations; they may also enjoy cross-marketing opportunities. Small gambling facilities can thrive by catering to local residents, who may not be able to afford travel to such gambling centers as Las Vegas or Atlantic City. The US gambling industry is concentrated: the top 50 companies account for about 60% of revenue. The casino hotel segment is highly concentrated: the top 50 companies account for about 80% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Gaming operators mainly provide a place or a means to play games of chance, where the odds of winning favor the "house." Popular casino games are slot machines (slots); video poker; and table games such as roulette, baccarat, blackjack, and craps (dice). The house take on slot machines varies, depending upon the denomination of the slot machine, but generally runs between 5% and 10%. The take on most table games may be higher, from 15% to 30%. State lottery games are mainly...
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