Footwear Manufacturing

Footwear Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry make footwear, including athletic, casual, and dress shoes, as well as boots, sandals, and slippers. Major companies include Nike, Skechers, and Wolverine Worldwide (all based in the US), along with Adidas and PUMA (both based in Germany), ASICS (Japan), and Yue Yuen (China).


Demand is driven by fashion industry trends, demographics, and consumer disposable income. The profitability of individual companies depends on their ability to design and market shoe models that effectively target consumers' tastes and preferences. Big companies have economies of scale in distribution and marketing. Small companies can compete successfully by specializing.


For US manufacturers, major products include women's footwear for more than 50% of sales, other footwear such as slippers account for about 30% and wholesale of footwear and accessories for about 14%. Other products include infant's footwear and household pet accessories.

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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